Andrew Demetriou was Chief Executive Officer of the Australian Football League from 2003 until June 2014. The AFL administers the 18-team national competition and guides the game of AFL that currently has more than 790,000 participants across all levels in Australia and supports a $3.9 billion industry that employs nearly 12,000 people.
Since 2003, Andrew oversaw unprecedented growth in Australian football and expanded the game nationally and internationally as well as leading the AFL in negotiating a series of record commercial arrangements including broadcast and sponsorship agreements. New licenses were awarded to the Gold Coast Suns in Queensland and Greater Western Sydney Giants in New South Wales as part of the AFL's efforts to strengthen its position as 'Australia's Game' across the nation.
Andrew also led efforts to secure funding for the redevelopment or establishment of world-class playing venues around Australia including Adelaide Oval, Skoda Stadium in Sydney, Metricon Stadium on the Gold Coast and the proposed Burswood Stadium in Perth.
As AFL CEO Andrew drove the organisation's focus on making a positive difference to society through community engagement programs that promote inclusion and tolerance.
Prior to becoming CEO, Andrew served as AFL General Manager of Football Operations for three years, overseeing all aspects of the AFL competition. This followed a stint as head of the AFL Players Association when he was instrumental in establishing programs to look after players both during and after their playing careers. He also negotiated a landmark five-year Collective Bargaining Agreement with the AFL as well as a $25 million player fund.
Following an AFL playing career of 106 games, Andrew was the Managing Director of the Ruthinium Group, a business importing acrylic teeth, growing the business significantly by expanding manufacturing and exports to 70 countries worldwide and he currently remains a board member.
Andrew also holds the role of Executive Chairman of Acquire Learning, a Melbourne company that enrols students on behalf of training providers in courses, is a Director of the Melbourne Sports Marketing firm, Bastion Group and is a Non-Executive Director of the non-partisan Climate Institute.
Andrew also served as Non-Executive Chairman of the Baxter Group, a Waste Management group listed on the ASX in 2003 with a market capitalisation of $40 million, which later sold to Transpacific for $260 million. Andrew is also a former Chairman of the Australian Multicultural Advisory Council.
Client Comments for Andrew Demetriou
Andrew Demetriou travels from Victoria Australia
- Andrew's address was wonderful. He was very well received by our guests, who had plenty of questions for him during Q&A after his presentation.
The Chamber of Minerals and Energy of Western Australia
- Andrew was a very good speaker who came across as genuine and sincere and he committed to the brief we had requested. Not only did he tell the story of his football playing days and the game as it is now, he also confided in the audience about his family and how he met his wife. These pieces of information showed a human element not seen in the media, endearing him to those present.
Maroondah City Council
- Andrew was an eloquent speaker who linked his own experiences to all of our key messages and objectives for the day. He performed extremely well during our Q&A session at the end of the talk - I would highly recommend using him in a forum where a Q&A style of discussion was planned as he could talk off-the-cuff with confidence, self-assurance and a great deal of knowledge.
City of Whittlesea
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