Ben is an author, cancer survivor, co-founder of sustainability communications company Republic of Everyone and co-creator of the multi-award winning Garage Sale Trail.
His talks focus on a positive vision of future and how companies, NGOs and governments can use the tools of strategy, sustainability and social media to take us there.
Ben's personal story is one of change itself. He was diagnosed with cancer at 33 and survived, choosing to turn his back on the world of advertising and marketing and instead apply these dark arts to doing good in the world.
Since then he has helped create sustainability communications for Lend Lease, Westpac, Unilever, NAB, Visy, Woolworths, Ikea, Kimberly-Clark, Vodafone, Origin, News Ltd and others.
In the world of NGOs, he has helped improve the fundraising and advocacy of brands including UNHCR, Cancer Council, Greenpeace, GetUp!, ACF, Médecins Sans Frontières, WWF and Amnesty to name a few.
Most famously, he was creative director on the Say Yes campaign and world renowned Tails for Whales. His work has won the NSW Government's Green Globe for Sustainability Communications twice and featured in the Global Green Awards. He is recipient of IFAWs Action Award, an honour he shares with Jamie Oliver.
Ben's story is published in his book, Lessons from My Left Testicle. He remains a spokesperson for the Cancer Council, enthusiastic member of their Men's Health Committee and sits on the board of the Gasnier Foundation.
Client Comments for Ben Peacock
Ben Peacock travels from New South Wales Australia
- Utterly brilliant... a genius!
Green Marketing Forum
- Ben was brisk, bold and above all, brilliant.
Oxfam Design for Change
- If you ever get chance to see Ben talk take it!
Creative Sydney 'Creativity for a Cause'
- Congratulations, you're the joint top rating speaker for the conference!
- People can't stop raving about you so thank you for coming and wowing everyone with another fabulous presentation.
Responsible Investment Association of Australia
- Our guests thoroughly enjoyed your remarkable and insightful speech... your story touched many in the audience and we were very impressed with how you highlighted the importance of Garvan's medical research.
Garvan Research Foundation
- You are a great, entertaining, personable and punchy communicator. People really enjoyed it, as well as taking away the best practice communications tips that we wanted them to. Thanks so much for your presentation and running the workshop today. Your presentation rated highest in the evaluation.
NSW Govt Office of Environment & Heritage
- He really does dispel the myth that agency guys are a bit too slick. Well, that's not to say Ben isn't slick but he's slick in all the good ways - genuine and clearly has a big heart and smart.
- Hero Brands: How sustainability drives innovation, employee engagement and makes your customers love you
- Fundraising Fundamentals: What can charities learn from the world's best fundraisers?
- Green Marketing 101: Get it right and avoid the greenwash
- Communicating Climate Change: Why hope - not fear - wins the day
- Social Media for Social Change: How NGOs and government can harness the world of new media
- Lessons From My Left Testicle: How facing death can teach you to live
Topic SynopsesHero Brands: How sustainability drives innovation, employee engagement and makes your customers love you
There's a new type of brand in the world. One that sees an opportunity for business to solve the problems to big for the rest of us and be loved by their employees, customers and the big wide world for it. Learn which brands are becoming heroes, understand how it drives shareholder value and see how these brands are leveraging sustainability to innovate some of the most exciting new product developments hitting the market today.
Fundraising Fundamentals: What can charities learn from the world's best fundraisers?
Street teams, e-giving, Christmas appeals, emergency appeals, regular giving, matched giving, wristbands, charity days, Kony 2012. With so many organisations competing for the do-good dollar, fundraising can feel like a hit and miss industry at times so what does it take to get it right, time and time again? In this talk, Ben looks at some of the most successful fundraising ideas of our time and identifies the six fundamentals that bring them together.
Green Marketing 101: Get it right and avoid the greenwash
So you've got a new green product. Everyone's going to love it. right, just make those green claims and you're away? There are two problems with this picture. One is that what people say about green and what they buy are not always the same thing. The other is that your green claims need to be carefully considered, as over-claims can attract the interest of the ACCC. Find out how to close the green gap and give your product a green edge without pushing it over the edge.
Communicating Climate Change: Why hope - not fear - wins the day
It's been said that 'we have a scientific consensus on climate change but not a social consensus'. So how can it be that the most pressing environmental challenge of our time is not only not understood but not believed by so many people? In this talk Ben looks at why climate change is such a challenge to communicate, what works well and doesn't, then gives some simple frameworks to convince the unconverted and create behaviour change in the mainstream.
Social Media for Social Change: How NGOs and Government can harness the world of new media
Social media is one of the biggest buzzwords of our time, yet for government, NGOs, and indeed business, it can also offer the biggest challenges. In this talk Ben takes you through some of the world's most successful social media events, movements and moments, as well as some 'epic fails', then shows you how, when the message is right for the media, social media has the power to change the world.
Lessons From My Left Testicle: How facing death can teach you to live
In 2005 Ben faced cancer, kicked its butt and wrote the acclaimed Lessons from My Left Testicle to tell the tale. Save yourself hours of reading as Ben takes you on a roller coater ride of self discovery, all of which leads to the present day and what the big wide world can learn from one man's near death experience about gratitude, living life in the now and the value of family and the environment above all else.
"Follow up was brilliant, along with recommendations."
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