In 2008, Cameron Schwab became for the second time CEO of the Melbourne Football Club, a side whose fortunes are on the upswing after displaying dramatic improvements in 2010 and becoming debt-free for the first time in a generation. His return to Melbourne, where he began his career as a football administrator and for whom he was CEO for three years in the late '90s, followed seven years as CEO of the Fremantle Dockers. During this time he transformed the club's performance by garnering high level corporate and sponsorship support.
Armed with an Advanced Management Program from Harvard Business School and on the ground success, Cameron Schwab draws on the potent parallels between business and sport to deliver powerful strategies for success, team building, change management and more.
Cameron commenced work as a junior administrator at the Melbourne Football Club at the age of 18 in 1982 and was later appointed Recruiting Manager. In 1987 the Demons made the finals for the first time in 23 years, and were Grand Finalists the following year.
In 1988, Cameron was appointed General Manager of the Richmond Football Club at the age of just 24, in the process making history as the youngest person ever to hold this position in the history of competition. One year prior to his arrival the Tigers were wooden spooners and in deep financial difficulty. In 1990, Cameron oversaw the Save our Skin (SOS) fundraising campaign that effectively saved the club from bankruptcy, and in 1995, Richmond made the finals for the first time in 13 years.
Cameron then studied full time for two years completing a Master of Business Administration (MBA) and a Master of Marketing at the Melbourne Business School.
He was appointed Chief Executive Officer of the Melbourne Football Club immediately following the failed merger with Hawthorn. In 1998, the Demons made the preliminary final having finished last the previous year, and were Grand Finalists in 2000.
In September 2001, Cameron accepted the position as Chief Executive Officer of the Fremantle Football Club, overseeing the transformation of the Dockers. At the time of his appointment, the Club was $8m in debt, had lost $5m in the previous three seasons and won just two games that year. When Cameron resigned from the Club in mid-2008, the club had $5m in the bank, over 43,000 members (the third highest in the AFL), and high level corporate and sponsorship support. The club were first time finalists in 2003 and preliminary finalists in 2006.
Cameron completed an Advanced Management Program (AMP) at Harvard Business School in 2007 and the following year again accepted the role of CEO with the Melbourne Football Club.
Cameron has experienced the highs and lows of AFL football. He has been able to benefit from working with some of the game's most powerful personalities including Ron Barassi, Kevin Sheedy, Allan Jeans and Eddie McGuire. He is now forging his own reputation as an influential person in a tough and uncompromising competition.
Cameron is a first class speaker who is much sought after for corporate, sporting and government conferences and events. He strongly parallels the sporting and business techniques required for success. His presentations are an extremely effective combination of information, motivation and entertainment.
Client Comments for Cameron Schwab
Cameron Schwab travels from Victoria Australia
- Excellent speaker. The overall feedback from attendees has been great. Cameron established a good rapport with the audience and conveyed his message extremely effectively.
- Very well put together presentation, delivered in an extremely professional manner. Cameron was able to earn praise and acceptance from all of our delegates – even those one eyed supporters of another footy club! An excellent session and I would recommend Cameron highly.
Local Government Managers
- A quality presentation delivered in a relaxed manner using specific examples relating to the topics discussed made this a thoroughly enjoyable experience for all of our management sales team.
Celebration Homes WA
- Excellent speaker. Very relevant and inspiring presentation – rave reviews from our group. Well done Cameron.
- Bouncing Back: the Art of Survival
- Building a Brand
- Building a Winning Team
- Building Strategic Relationships
- Change Management: Turning it Around
- Crisis Management
- Finding Something: Leadership, Bouncing Back, Driving Change and Decision Making
- Improving Outcomes
- Leading in a Dynamic/Volatile Environment
- Organisational Decision Making: Getting it Right
- Strategic Development and Implementation
- The Chairman, the Board and the CEO
- Winning – Is it Worth It?
"Fantastic information and organisation - thank you. I was most impresed with all aspects of the service!"
Mount View High School
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