Carolyn is Managing Director of The Honeycomb Effect. She has nearly 20 years' experience in the advertising industry, working primarily as a Strategic Planning Director for global advertising agencies such as Havas, DDB and STW Communications.
Well recognised as a thought leader in the creative industries, Carolyn is best known for her regular appearances as a panellist on ABC's Gruen Planet and The Gruen Transfer. She also appears on The Today Show, Sunrise, and ABCNews24 as an expert in advertising and creative persuasion. She is a contributor to The Gruen Transfer's book on advertising. Carolyn's client experience crosses various industries, including automotive, healthcare and pharmaceutical, beauty, luxury goods, FMCG, consumer electronics and retail. Her ability to adapt her thinking to the situation at hand is one of the key reasons she remains in demand as a strategist for both large organisations and SMEs alike.
Carolyn is highly regarded as a professional speaker and workshop facilitator. She is regularly interviewed in the mainstream media in regards to advertising and brand and communication strategy. She has appeared numerous times in the Sydney Morning Herald, The Daily Telegraph, news.com.au, yahoo7.com.au and The Australian. She is an accomplished writer, and her articles, opinion pieces and reviews have appeared in Drum Media and Design Federation, as well as industry publications such as AdNews.
In addition to her industry experience, Carolyn has an Executive MBA from the University of Technology Sydney and a BA in Communications from the University of Western Sydney. She has repeatedly featured as a guest lecturer at AdSchool, and has worked as a trainer for the Australian Pharmaceutical Marketing and Research Group (APMRG) on numerous occasions. She is currently a member of the Board of Family Planning NSW, and is also a Brand Ambassador for Bright Employment, an organisation offering refugees the opportunity to find meaningful employment.
Client Comments for Carolyn Miller
- Carolyn, your presentation on the day was insightful, entertaining and exactly what we were after. I could not have asked to work with a better team. The feedback from all stakeholders has been overwhelmingly positive and I couldn't be happier with how the event ran. In fact, we were trending at #1 on Twitter at one point!
The Launch Box on behalf of Department of Business & Innovation
- She left people wanting more! Participants at her breakout were left energised and thinking about the world of innovation and creativity – what role they play and how they can engage with their teams.
KPMG Australian Partners' Conference
- Carolyn is extremely personable and inspiring. She has connected with your group on a personal level and we have greatly valued her willingness to interact at a social level. It makes Carolyn more real and her presentations so much more salient.
GN ReSound Pty Ltd
- Carolyn was great, knew her stuff and had our customers interacting.
GN ReSound Pty Ltd
- The Sunshine Coast Business Women's Network had the pleasure of having Carolyn Miller present at our inaugural Leadership Development Program 2012. Our plan was to provide the Business Women of the Sunshine Coast accessibility to some of Australia's most reputable presenters in Business and Leadership Development, and Carolyn fitted perfectly. Carolyn has the ability to connect and inspire, her real life examples and approach to business made her a stand-out for our program. Carolyn comes highly recommended and we would have no hesitation in engaging Carolyn in future events.
Sunshine Coast Business Women's Network
- Carolyn was the opening speaker at our conference on the topic: "How to make Local Government more attractive". I appreciated how she worked very well with me to develop the session and how flexible she was in amending it where necessary. In the end we got a presentation that was on the mark with lots of ideas and things for attendees to think about. Later speakers were then also able to build on her comments and it added to the smooth flow of the event. We also appreciated that Carolyn stayed over for the Monday night conference dinner and gave attendees an opportunity to meet her in a social setting.
Local Government Association of NSW and Shires Association of NSW
- Near Field Communication
- The Rise and Importance of Environmental and Sustainable Business Practices
- Making Creativity Work for Business
- Social Media and Implications for Business
- Women in Business
- The Holistic Nature of the Brand
Topic SynopsesThe Rise and Importance of Environmental and Sustainable Business Practices
Carolyn has had considerable experience advising clients in the importance of sustainable business practices - why the triple bottom line is important for businesses to address not only from a consumer sentiment point of view, but also for actually returning financial rewards. Her engagement over the past 10 years with government agencies and not-for-profit clients has meant that she has witnessed the shift from only looking at the financial bottom line, to also considering the environmental and social impacts of any decisions being made by companies. She gives a compelling presentation that looks at both the rewards as well as the risks of engaging in good ethical practices for big and small companies alike, and can engage participants in workshops to help uncover innovative ways to change their business for the future.
Making Creativity Work for Business
An engaging and visual presentation into why creative thinking can enhance business. Whether it's thinking creatively to come up with solutions to business problems, untapping new opportunities or simply motivating staff and clients, creativity not only makes sound economic sense, it also makes working more enjoyable. This style of presentation is designed to make people question their usually linear way of thinking, and be inspired to consider how they can bring more creativity into their workplace.
Social Media and Implications for Business
This is a presentation that creates an understanding of how social media is being used, and what the implications are for businesses. Here we can learn what has changed in media in the past five years, and how the conversations that are happening between business, consumers, clients and employees are more multi-faceted than ever before. This presentation will not only show local and international examples of social media trends, but can also be tailored to a specific industry as required.
Women in Business
Empowerment is the calling card of modern business women. However, this can also come at a price of a personal life, and is it really possible to have it all? This presentation talks through my own personal experiences of working within a male dominated industry, the pitfalls of the 'boy's club' but also how to make the most of your opportunities and have your voice heard. This is an inspirational journey that shows us that the most essential part of success is having an understanding of what you are first, and then maneuvering your circumstances to leverage your goals. It also demonstrates the importance of understanding company goals when you are looking at a future path, and creating steps to make them happen.
The Holistic Nature of the Brand
A presentation on brand values, and how these need to be lived within an organisation in order for them to be believed by consumers.
Near Field Communication
Near Field Communication allows devices to connect with each other or other NFC-enabled tiles by bringing them in close contact, or 'tapping'. The GSMA, an association of mobile operators and related companies, predicts that there will be 500 million NFC devices by 2014 and 78 per cent of points of sale tills will be NFC-ready by 2017.
NFC is actually the next step from where QR codes began (which, it should be noted, are generally considered a failure in Australia).
Topics to be addressed:
NFC for retailers - apps and outbound content / suggestions for people as they come into region.
NFC for advertisers - Enabled billboards.
NFC for transactions - Google wallet and apple iPhone6; why the future of payments is looking to be NFC enabled, and what impact this may have on other facets of transactions and marketing.
NFC and consumer sentiment – why content, targeting and really understanding your audience will be crucial for the success of NFC. There is the potential for doing damage to your brand with anything that feels like spam.
Case studies of successful NFC applications to date.