Carolyn
Stafford

Speaker Profile
After spending many years in corporate roles for Westpac and Merrill Lynch, Carolyn Stafford decided to jump ship in 2002 and establish her own small business, Connect Marketing Professionals. Carolyn is now a leading small business marketing expert. She is an outstanding collaborator, connector and communicator and is constantly innovating to offer new marketing products and services to the small business market.
She is a sought after speaker at major conferences around the globe and is a regular media commentator on branding and marketing. Carolyn also hosts regular breakfasts, seminars and events across Australia. Her Small Business Big Brand book, products and workshops are one of the most well respected educational marketing resources for small business.
Carolyn is different to other marketers. She has a no BS and very practical approach with a passion for making marketing real for small business owners. She understands every marketing effort must reap a return on investment and is often a critic of mainstream marketing and advertising tactics. Carolyn directly challenges business owners to get out of the rut of the old ways of marketing. After spending time with Carolyn, hearing her speak or attending her programs, you will never think about marketing in quite the same way again!
As a mother to ten year old Billy, Carolyn has a fulfilling and happy life. As a regular swimmer and runner, her more sedate pastimes include yoga, reading a good book (mostly business books), catching an art-house film and eating great food (as long as she doesn't have to cook it). She is also an ambassador for her favourite charity, Opportunity International and passionately supports her local community in Coogee, Sydney.
Travels from New South Wales
Client Comments
Client Comments
- Not being a marketing type of person, I was expecting to be bored by Carolyn's presentation, but I was, in fact, extremely impressed, not so much by the content of her speech, which was outside of my general area of interest, but by the superb, informative and entertaining manner of her presentation, and that is an area at which I have a lot of experience. I would have no hesitation in commending Carolyn to any potential conference organisers.
Stuart Wagstaff - Carolyn is a woman who knows her subject. She presents a dynamic, no-holds barred seminar, full of useful information as opposed to useless theory. I thoroughly enjoyed her punchy style and left with plenty of ideas to implement in my business.
Tracey Habron - Thanks to you, I have come to realise that marketing is not boring and can be very creative. You made the subject very accessible and down to earth.
Marijke Doldersum
Topics
Speaker Topics
- Brand YOU
- Building Alliances
- Client Referrals
- Community Giving Programs
- E-marketing
- Experiential Branding
- Local Area Marketing
- Marketing De-bunked
- Networking
- Power Marketing for Women
- Small Business Big Brand
- Sponsorships
- Target Your Market
- The Customer Value Proposition
- The Marketing Toolkit
- Verbal Branding
- Visual Branding
- Word-of-mouth Marketing
"I was very happy with the service that we received - thank you!"
Pinstripe Media
"I don't know half of you half as well as I should like; and I like less than half of you half as well as you deserve."
J. R. R. Tolkien