Gerry
McCusker
Speaker Profile
Gerry McCusker is an internationally acclaimed author of the book 'Public Relations Disasters' and one of only five Australians recognised in Advertising Age's Power 150 list of the world's Most Influential Marketing Blogs.
With extensive expertise in writing for and engaging with Web 2.0 and new social media, Gerry specialises in ORM (Online Reputation Management). He possesses unparalleled knowledge and experience to assist organisations to proactively interact in the emerging and increasingly influential blogosphere.
He is a persuasive and influential industry voice with the ability to effectively communicate his passion for modern reputation management and is able to bring fresh, creative energy to any public speaking or presentation situation.
Having joined Fairfax's business blogging team for The Age newspaper with his 'Mediator' blog, Gerry is able to clearly express opinions on a broad range of branding, PR and marketing topics.
An experienced public speaker and presenter able to capture attention, impart knowledge and maintain audience engagement, Gerry has presented seminars on Branding, Online Reputation Management and Cause Related Marketing at conferences in Australia, Dubai, Hong Kong, Kuwait, New Zealand and Singapore.
His experience spans diverse industry sectors and his client credentials include BMW, Dunlop, Esprit Telecom, Mercedes-Benz, Mercer Wealth, Metricon, MINI, NAB, Primus, Telstra Countrywide and Yellow.
Travels from Victoria
Client Comments
Client Comments
- Gerry McCusker is one of the most insightful and extraordinarily entertaining speakers on the practice of public relations that I've ever seen. If I see his name on a speakers list for an event, I will either attend or recommend it to my colleagues and clients.
Edelman Asia Pacific - Even in front of a tough PR audience, Gerry shone with his insightful, pithy and humorous
dissection of our profession. A great way to wrap up a national conference.
Public Relations Institute of Australia - Gerry injected both great humour and energy into our statewide public affairs forum. He was generous with his time and tailored his presentation squarely at our health oriented audience. As a direct result of Gerry's call to arms, we have established a working group to extend our knowledge of new media in ways that will better meet the challenges of communicating with our stakeholders into the future.
A QLD statewide public affairs forum organiser - Comments included...
"Awesome";
"Highly relevant";
"Funny and informative";
"Outstanding, I didn't want him to stop talking";
"Engaging and experienced";
"Providing the impetus to respond to new media";
"Highlight of the forum";
"Excellent, really hope to implement some of his suggestions";
"Wonderful, opened our eyes";
"Entertaining, could have shown live examples on net";
"Great insights into modern media - generous with his resource"; and
"Excellent, great to have an expert - someone with a wider perspective".
A QLD government department
Related Speakers
"Very helpful... any assistance I ask for is never a problem. Great work."
Wakool Shire Council
"We will either find a way or make one."
Hannibal