Maddy Dychtwald is a nationally recognized author, public speaker, marketing executive and entrepreneur. One of the the USA’s leading authorities on generational marketing, she has been actively involved in analyzing and forecasting lifestyle and consumer marketing trends for seventeen years. In 1986, she co-founded Age Wave with her husband, Ken Dychtwald. During her first decade at Age Wave, she helped grow the company from the ground up to a multi-million dollar enterprise with a reputation as the best in its field.
Ms. Dychtwald is the author of Cycles: How We Will Live, Work, and Buy (published February 2003, Free Press/Simon & Schuster). Being described as the “Megatrends for the twenty-first century,” Cycles offers a new view of how people live, work and buy with profound implications for the marketplace, the workplace and our lives. Her speaking engagements to more than 200,000 business leaders worldwide include a diverse group of clients such as Allegiance Healthcare, Allstate Insurance, Blue Cross of California, Chevron, Direct Marketing Association, IAI Mutual Funds, International Council of Shopping Centers, International Foundation of Employer Benefit Plans, National Association of Educators, New Balance Athletic Shoes, Washington Wine Commission, and Touchstone Mutual Funds.
Her sought-after presentations combine provocative information with exciting and entertaining multi-media imagery.
Client Comments for Maddy Kent Dychtwald
Maddy Kent Dychtwald travels from United States
- Maddy was terrific! The material was on target, extremely relevant and timely, and of vital importance to our membership. She took the steps necessary to learn as much as possible about our audience and their needs. That's the kind of effort that guarantees the unbelievably positive response we received.
Retail Advertising & Marketing Association, USA
- Maddy was fantastic. Her personal, interactive, and multi-media presentation style was an excellent role model for all speakers in this edu-tainment age. Her presentation injected new, powerful and provocative marketing paradigms into our business and inspired us greatly in our innovation drive.
- Maddy Kent Dychtwald did an outstanding presentation. The program was very informative and was delivered in a powerful manner. Her insight and knowledge of the financial services industry provides a perfect ending to motivate the audience in taking advantage of the wonderful market opportunities.