Michael Edwardson is a registered psychologist, qualified practising market researcher and Managing Director of Psychologica, a Corporate and Consumer Psychology consultancy based in Sydney and Melbourne.
Clients have included, Adshel, Whybin TBWA, Westpac, Optus, Murdoch Magazines, ANZ, Caltex and Clemenger Advertising amongst others.
Michael is also Director of Post Graduate Marketing Programs at Victoria University and before that was Director of the Post-Graduate Media Sales Program at the University of NSW. He has been profiled as one of the University’s Success stories.
Through consulting, research and seminar presentations, Michael is at the forefront of thought leadership in Australia in consumer psychology, consumer insight, the customer experience and emotions in business.
He has set the agenda for consumer emotions in Australia being the first to present and publish on the topic in 1997. He was co-author of the Society of Consumer Affairs Professionals (SOCAP) Consumer Emotions Study, researching the experiences of 4000 customers of Australian blue-chip companies, receiving an “Outstanding Research Award from SOCAP for the study.
He has published, appeared or been cited in over 100 articles, book chapters, conference papers, television, radio and press interviews on consumer emotions, the customer experience and consumer psychology. As well as regularly presenting at conferences he is also invited to be chairperson of prestigious marketing industry conferences including “Aligning Employees with Brand Values”, “Kidpower 2006”, and he has been invited to chair all three of the hugely popular and influential UK based “Consumer Insight” conferences held Australia in 2002, 2005 and 2006.
Michael Edwardson travels from New South Wales Australia
- Consumer Insight
- Consumer Psychology
- Going Beyond Customer Satisfaction
- Images and Impressions
- Measuring the Consumer Experience, Relationship Management for Financial Planners
- The Power of Emotion
- The Pride of Service
- Understanding the Complex Emotions in Complaints