Dr Paul Harrison is an academic, writer, blogger and filmmaker. He has a PhD in consumer behaviour, and is chair of consumer behaviour and advertising in the MBA program at the Deakin Graduate School of Business in Melbourne. Paul conducts cutting-edge research into emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His research has helped businesses, policy makers and non profits around the world to develop a deeper understanding of the complexity and paradoxes of human behaviour.
Paul appears on and writes for The Checkout on ABC1, as well as appearing on TV programs such as Sunrise and BBC News, and radio throughout the world, talking about consumer behaviour, marketing, decision-making, and business ethics. His writing on the topic is published in newspapers and magazines, and in academic journals. Paul is invited regularly to speak at conferences in Australia and around the world, including at UNESCO, Australian Securities and Investment Commission (ASIC), the ACCC, Princeton and Yale Universities in the US, and King's College, London. Paul's speeches aim to challenge his audience, always leaving them inspired to think differently about why we do what we do.
Prior to joining academia, Paul was a professional opera singer, actor and stand-up comedian, performing with the Australian Opera, Melbourne Theatre Company and Victoria State Opera. If you ask him nicely, he might even sing a bit of Don Giovanni for you.
Paul Harrison travels from Victoria Australia
- Emotional and Rational Decision-Making
- Faith, Hope, and Vanity: How marketers influence us to buy
- How People Make Decisions in Volatile Times
- Identity and Tribes: Looking for meaning in what we buy
- Mind the Gap: The desired versus the actual self
- Selling Happiness: How marketing influences us when we're not looking
- The Psychology of Marketing
- What is a Smart Choice?
- Why Consumers Don't Read the Terms and Conditions
"Very professional, efficient, quick to respond to any of my queries, very accessible."
Frankston City Council
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