Rod McColl is a services marketing authority who provides cutting-edge marketing information from around the world. He is the director of a market research firm that specialises in service quality measurement and also the senior lecturer in marketing at a leading tertiary institution. An undisputed leader in his field, he specialises in the areas of services marketing, service quality research and marketing strategy development and is the co-author of 'Marketing Australia' and 'Services Marketing in Australia'. Rod's work is relevant to a broad range of industries where service delivery is critical. Rod has spoken extensively both nationally and internationally, including leading Executive Service Quality Study Tours across the USA.
Rod McColl travels from Victoria Australia
- Customer Service
- Satisfaction Measurement
- Service Marketing
- Service Quality
- Service Recovery
"I am very happy with the level of service I received and honestly can't think of how to improve on what was a great experience with Saxton."
Australian Glass & Glazing Association Inc.
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