An award winning journalist for The Age, Sam Lane also holds her own sitting alongside some of Australia's best known comics on Network Ten's top rating AFL show Before the Game.
It's ridiculous, really, given her beginnings as a reluctant footy watcher, her unremarkable sporting record and the fact that she holds degrees in Politics and French.
A Quill award winner in 2010, and the AFL Players' Association's football writer of the year in 2007, Sam began covering AFL while studying at Melbourne University and now appears across all media: print, television, radio, and online. In 2011 Sam was a finalist for Best Reporting of an Issue in Sport at the ASC Media Awards, and was awarded the AFL Coaches Association Sports Consulting Media Award and the Vicsport Media Award.
She has a knack of balancing the serious with the irreverent, and on any given day is as likely to be writing hard-hitting front page news as an insightful, heart-felt feature story.
Sam continues to cover major sporting events for the Fairfax group including the lead up to and the 2012 London Olympics, the 2008 Beijing Olympics, the 2006 Melbourne Commonwealth games, Australian Open tennis grand slams and the spring racing.
As well as covering AFL, she is The Age's cycling reporter and was recognised for her coverage of the sport at the 2009 Cycling Australia Awards, and also for securing an interview with Cadel Evans in France as he won the Tour de France 2011.
Looking for a start in journalism while she was still a student, and inspired by a love of Carlton that didn't hit until she was a teenager, Sam wrote to the editor of the club's quarterly magazine and convinced him to take on a teenage casual writer. It led to a job at afl.com.au and eventually The Age.
In 2003 Sam was offered the position of newshound on a new Saturday night footy program called After the Game. The following year, when it was reborn as Before the Game, she became a full-time panel member joining Peter Helliar, Dave Hughes and Lehmo. Mick Molloy and Andrew Maher have since jumped aboard to deliver the news and a generous dose of humour every Saturday night during AFL season. The show airs nationally on Channel Ten and is in its ninth year.
Sam sits on the advisory committee to the Melbourne Vixens' board, has been an ambassador for the Basil Sellers Art Prize and Run Melbourne, and has on-going ambassadorial roles for Breast Cancer Network Australia and Women for Carlton.
Addressing the corporate world or a group of kids, whether as a keynote speaker, MC or panel member, Sam is a natural and engaging presenter who can't help but bring a fresh take to any topic.
Client Comments for Samantha Lane
Samantha Lane travels from AustraliaAustralia
- Samantha shared her personal experiences with the audience whilst showing that one can achieve their dreams with persistence and taking a gamble. She was very well received by all at the event.
Gippsland Event Management
- Sam was an extremely personable presenter who engaged the audience very well.
Lloyd Street School
- Sam was FABULOUS! She is media trained, young, enthusiastic and excellent to work with. Sam was extremely professional and sensitive to the nature of the evening. Sam provided flawless MC duties on the night as well as facilitated the Thought Leaders Panel with style. Red Letter Management would not hesitate to recommend Sam for any future events.
Red Letter Management
"You have given us great service each time we have used you and you have managed to agree a good price on our budget. Everyone is most efficient and helpful, keeping in touch all the time."
Boorowa Tourism & Development (Boorowa Council)
Subscribe to our newsletter