Simon Anholt is one of the world's leading thinkers and practitioners on ultra-wide-scale human engagement. His work over the last thirty years has focused on creating and leading new fields that measure, understand and influence attitudes, culture and activity at the global scale. He is widely regarded as the world's leading authority on managing both corporate and national identity and reputation.
His first company was an international strategy firm which he founded in London in 1989 and ran until its sale in 2002. It is still the world leader in its sector today. Here, he developed culture mapping, a revolutionary approach to international marketing strategy, for more than 100 companies, including Nike, Timberland, Emirates, Benetton, HSBC, DreamWorks, IBM, Unilever, Shell, Levi’s, BBC Worldwide, Microsoft, Coca-Cola, Vodafone, Sony, DuPont and Samsung.
In 1996 Anholt created the field of Nation Branding and City Branding. As the leading authority in this field, he has worked with the Heads of State and Heads of Government, and the civil society and business leaders of more than 50 nations, as well as numerous cities and regions, to develop and implement strategies for enhanced economic, political and cultural engagement with other countries. Nearly half the world's countries now have dedicated resource for this practice and the field continues to grow rapidly.
In 2014 he launched the Good Country project, and the Good Country Index: the world's first study of how much each country on earth contributes to the rest of humanity and to the planet. The Good Country project was launched in June during Anholt’s TEDtalk which had one of the fastest growing viewing figures of all time – a million views in little more than a week. This started the global discussion about how countries and companies can balance their duty to their own people with their responsibility to the wider world.
Professor Anholt was Vice-Chair of the UK Foreign Office's Public Diplomacy Board between 2000 and 2009. He has also advised institutions including the World Economic Forum, the World Bank, NATO, the United Nations, the UN World Tourism Organisation, WIPO, the International Trade Centre, the International Olympic Committee, the International Security Assistance Force, the World Travel and Tourism Council, the Nordic Council of Ministers, the World Association of Investment Promotion Agencies and the World Technology Network. Currently, he is Director of the Anholt Institute in Copenhagen.
Simon Anholt is the author of the best-selling marketing book, Another One Bites The Grass (Wiley, 2000), and Founder and Editor Emeritus of the quarterly journal Place Branding and Public Diplomacy, now in its ninth volume. He has published a number of books, the most recent of which are; Competitive Identity: the New Brand Management for Nations, Cities and Regions (Palgrave Macmillan 2007/2013) and Places: Image, Identity and Reputation (Palgrave Macmillan 2010).
A trilingual UK national, Professor Anholt has a Master's Degree from the University of Oxford and is a Parliamentarian of the European Cultural Parliament. He was awarded the Nobels Colloquia Prize for Economics in 2009 and the Award for Excellence in Sustainable Development at the seventh Multicultural Forum at the Palais de la Découverte, Paris, in 2010. He is a member of the organising committee of the Anglo-Dutch Apeldoorn Conference and was appointed Professor of Political Science by the University of East Anglia in 2013.
Simon Anholt travels from United Kingdom
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