Tara Hirebet is the Head of Asia Pacific (Singapore) of trendwatching.com. Born in India and raised in Singapore, Tara holds a Postgraduate Diploma in Creative Advertising from the University of Falmouth and an Hon BA in Drama and English from the University of Toronto, Canada.
Prior to joining trendwatching.com, Tara spent seven years as a copywriter in Singapore at agencies including TBWA, Ogilvy and Publicis. She also spent three years in China, working for Flamingo Shanghai, where she took part in China-wide ethnographic studies, and working with Beijing youth consultancy China Youthology.
Tara was the Lead Trend and Insight Strategist of trendwatching.com's Asia Pacific Trend Report. She has also presented on Asian consumer trends across the region, including SiPi (Singapore Innovation and Productivity Institute), Asia Pacific Breweries, Bangladesh Brand Forum, Creative Mornings and Entrepreneurs Organization Shanghai.
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