Jason Cunningham is one of Australia's leading business growth experts. He’s driven to help business owners get the full financial and lifestyle rewards they deserve for all the hard work and risk. His experience, viewpoint and personality make him a unique and relatable voice in the SME space.
As a business owner, author, media commentator and keynote speaker, Jason has inspired thousands of business owners to make more profit and create the lifestyle they’ve always dreamed of. He combines over two decades of experience advising business owners with lessons from his own business-owner journey, along with cutting-edge insights from world-class experts.
His practical content and engaging style create presentations that entertain and inform in equal measure. The audience get practical, proven and actionable tools and tactics they can implement in their own business.
Previous experience
Financial Services: Business is in Jason’s blood. At 24, he co-founded The Practice (www.thepractice.com.au), a business and personal wealth advisory firm which turns over $15 million per year and serves a diverse client base.
Media: Jason has been a member of Channel 10's The Living Room for over six years, is the finance guru on Triple M’s drive-time program The Rush Hour, and spent nine years talking money on SEN1116's The Run Home. He’s been featured on Sky News, Hinch Live and Studio 10 as well as in print media and multiple blogs.
Author: His latest book, Have Your Cake And Sell It Too: The 7 Key Ingredients of Business Success gives owners a roadmap to live the dream: build a profitable business they love owning, and grow an asset that others will pay top dollar to buy.
Talking Points
Have Your Cake And Sell It Too: the 7 Key Ingredients of Business Success
Is it too much to want it all - a profitable business that’s a dream to run; a business asset you can one day sell for a truckload of money; and have a life?Have Your Cake And Sell It Too: the 7 Key Ingredients of Business Success
Some owners get a great financial return from their business, but are slaves to it. Others have enviable lifestyles, but no money to enjoy their freedom.
Business growth expert Jason Cunningham argues you can have it all: get full return for your efforts in the form of profits and lifestyle flexibility, while also growing a highly valuable business asset that someone will pay top dollar for (but you love so much you won’t want to sell any time soon). Because the very attributes of a business that’s attractive to potential buyers is also what makes it a dream to own.
Get the profit and dividends you deserve, the lifestyle flexibility you crave, and a juicy big cheque when - if - you one day choose to sell. Along the way you’ll fall back in love with your business.
Why you need to sack yourself
To truly achieve business success, you need to be able to separate yourself from your business, so you can come and go as you please, cherry pick the clients you want to work on, and take a holiday whenever you want. Sacking yourself will help you build a self-sufficient business that runs just as well when you’re off having a life. It’s the key to building a business that supports your lifestyle, rather than the other way around.
Why you need to sack yourself
What, How, Why?
Understanding your business - your purpose, what you stand for, and why you do what you do - is arguably the single biggest change agent for business success. Leveraging world-class thinkers, and his own experience helping other businesses and growing his own, Jason shares the power of understanding your business, and the secrets of successfully articulating your what, how and why.
What, How, Why?
Build a business you can one day sell
Get the skills to build a business you can one day sell for top dollar (but that’s a delight to own in the here and now). Learn the attributes of a highly attractive business, so you can stay focused on your key success factors.
Build a business you can one day sell
Rogue Accountant: Why your financials come last
What - an accountant that doesn’t make decisions based on his financials??Rogue Accountant: Why your financials come last
Jason Cunningham is not your average accountant. While he loves and respects numbers, he doesn’t get caught up in them - in fact, he rarely refers to his business’ financials when making strategic decisions. He argues that your financials are the last thing business owners should focus on, especially for strategic decision-making; there are far more important factors that dictate the success (or otherwise) of your business.
Learn the real drivers of business success, and discover the simple tools to harness these drivers so your business keeps moving in the right direction.
How to get more customers
Jason will share his marketing and sales strategies to help you get more qualified prospects into your sales funnel, and practical tips to convert them to customers.
How to get more customers
Leadership lessons
Jason will share his leadership insights learned the hard way over his 20-year business journey, or through world-class coaches and experts that have inspired him along the way.Leadership lessons
Who should attend
Any current or aspiring small business owner who wants to have it all: fantastic financial rewards, fulfilling work (just doing what they do best), and the lifestyle flexibility that comes from having a business that doesn’t rely on you.
What business owners can learn from elite sports teams
The key to building a winning team is having the right people who know what success looks like, and who have the tools, training and supportive environment to achieve it. Jason will share some of the philosophies and metrics that business owners can learn from elite sports teams to dramatically improve performance.
What business owners can learn from elite sports teams
Video
Jason Cunningham - Presentation Showreel
A selection of Jason Cunningham's recent presentations to showcase his unique skill set - passionate and entertaining delivery, powerful yet simple and actionable content, and an engaging style that will ensure your event is a raging success.The Power of Purpose
The Practice's Jason Cunningham discusses the importance of defining your business purpose in building a business that you love - and that loves you back.Jason Cunningham: 3 ways to win customers
Jason Cunningham is one of Australia's leading business growth experts. He’s driven to help business owners get the full financial and lifestyle rewards they deserve for all the hard work and risk. His experience, viewpoint and personality make him a unique and relatable voice in the SME space.Jason Cunningham - The Living Room (Episode 2)
Jason leaves no stone unturned in his quest to give you some great simple tips to increase your income. Jason Cunningham is one of Australia's leading business growth experts. He’s driven to help business owners get the full financial and lifestyle rewards they deserve for all the hard work and risk. His experience, viewpoint and personality make him a unique and relatable voice in the SME space.The Living Room | Jason Cunningham | Share market demystified
Jason Cunningham lifts the lid on the share market, breaking down how it works, key terms, and the role it plays for many people's overall wealth creation strategy. Jason Cunningham is one of Australia's leading business growth experts. He’s driven to help business owners get the full financial and lifestyle rewards they deserve for all the hard work and risk. His experience, viewpoint and personality make him a unique and relatable voice in the SME space.It's been over 48 hours since Jason Cunningham spoke at an Anthill event and I’m still buzzing from the energy that Jason brought to the group. He’s full of passion & integrity, he’s bold, b ... keep reading Anthill
Jason was rated No 1 (out of 24) for Best Presenter by attendees at the 2016 IPA Congress.
Jason’s engaging presentation style and world-class content set him apart in the SME space. Whenever I talk about business owners who are true Thought Leaders - speaker, media authority, author, and also mentoring clients - I always give two examples: the first is Richard Branson; the second is Jason Cunningham. I think that says it all.
Jason brings a unique perspective (plus a truckload of passion and energy) that our audience laps up. By challenging and inspiring in equal measure, he helps the audience to achieve results they never thought possible. I was so impressed with his content, I engaged him to be my business adviser. I couldn’t give a stronger endorsement than that.
Many thanks for your highly-motivating presentation at last night’s AGM. It was a dynamic and thought-provoking session that our members responded to extremely well. Great job.
Jason tailored his presentation to our audience perfectly - looping in references to their floral businesses and really capturing their thoughts, and engaging them throughout. Jason also had the skill to be able to remember individuals' names sitting in the audience, which really did add a level of personal delivery that was truly inspirational, when he referred to them by name as specific points throughout his talk. When this was added to Jason's personal financial journey, the room was attentive beyond what I could have imagined and hoped for. As the CEO of the organisation, I was truly thrilled with the level of engagement Jason commanded and the vibrant, animated approach he took with our Florists. He was assiduous in pointing out the relationship between finance and small business and the audience enjoyed it thoroughly. I can highly recommend Jason to potential clients wanting him to appear at their functions.
Jason proved to be a huge success at the Sutherland Shire Council Small Business Summit 2019. Speaking to over 220 small business owners, his energy had them glued to every word and was able to leave them inspired to do something different. The simplicity of his ‘7 key ingredients to business Success’ and his real business experience really resonated with small business owners in the room. Straight after the presentation some comments from the audience were ‘ I’m going to simplify my business plan and put it up on every desk’ and ‘I’m going to step back and look at my business efficiencies’ ‘I loved his recommendation of going to work every day thinking of how you could sell it!
We recently had Jason Cunningham present to 100+ employees in a tailored session called “Six Steps to Staying (financially) Positive and Preparing for the Turnaround" during our work from home times due to Covid. Jason’s positive energy is contagious, and he managed to connect with the audience and keep them engaged for a full hour over Zoom, while also keeping the content relevant and relatable. I loved Jason’s can-do attitude and positive outlook, every interaction with Jason leaves you feeling lifted and energized.
I’ve followed Jason Cunningham’s career for some time now, across multiple media driven platforms. I’ve booked Jason for 2 separate presentations, in very different industries, and his ability to engage with any group, is his super power. He speaks the ‘people’s’ language and his style of presentation on content that can be perceived at times as being ‘dull’, Jason always delivers in a relatable, knowledgeable and entertaining manner. Finally, talking finance is interesting! Jason is an authentic story teller, presenter and an expert in his field. We would recommend Jason’s workshops to anyone. Being able to adapt to your industry’s requirements and people, you will not be disappointed. The Practice Team are always my go to when wanting to educate people in this space. Thank you for your professionalism and sound advice!
