Sonia
Amoroso

Speaker Profile

Extremely ambitious from a very young age, Sonia started her colourful career at just 22 and founded Cat Media a few years later. This powerhouse of innovation is Australia’s fastest growing health and beauty company; expanded by Sonia through innovative marketing and savvy commercial practices into a firm with a $32 million turnover, employing 100 staff and exporting to 15 international markets.

Cat Media developed FatBlaster, which has about 76 per cent of the weight-loss supplements market in Australia, as well as a range of other hair removal and skincare lines.

Her entrepreneurial skills, passion and spirit were recognised when she was recently named the Ernst & Young, 2003 Young Entrepreneur of the Year for helping to trim the fat from thousands of Australians. She is one of the few women to have won the award.