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Founder, FutureFitCo and author of ‘Future Fit: how to stay relevant & competitive in the future of work’

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A dedicated and dynamic communicator, Andrea’s scope of work has involved filing breaking news from Washington D.C., delivering humanitarian aid programs into Iraq and fighting to stop the genocide in Darfur. Navigating major career transitions, Andrea used these lessons to create ‘FutureFitCo ’ - a business that empowers people to prepare for the future of work. The FutureFitCo Emerging Leaders Program is routinely delivered into top ASX businesses including Bunnings, Lendlease and Telstra.

Andrea is the author of 'Future Fit: how to stay relevant and competitive in the future of work' - which explores how we can advance our human capability to accelerate our careers as we navigate major shifts in the way we work.

Previous experience:

Journalist: Based in Washington D.C. for most of her career as a television news reporter, Andrea covered major news events for Al Jazeera English, the Pentagon Channel, the Seven Network and Reuters, including the US Presidential Election, the Virginia Tech campus shooting and Hurricane Katrina. Andrea has also filed reports for SBS World News from its Sydney newsroom. A strong advocate for supporting leadership in the workplace, Andrea has translated extensive television news background into highly engaging training sessions that help professionals ‘Communicate with Authority’. Andrea regularly contributes career-related advice to the Sydney Morning Herald, Women’s Agenda and Sky Business News.

International Aid: Driven by a passion for human rights, Andrea moved into the international non-profit arena in 2008 as a media officer for International Relief & Development based in Washington D.C. Her role was to support programs to rebuild Iraq, Afghanistan and Georgia by gathering stories from the frontline. Andrea’s reports assisted in the funding of aid programs for locals while also generating exposure to grassroots supporters, connecting those on the ground to those in high levels of office.

Communication Director: In 2009, Andrea was hired to serve as Senior Communication Director for the Save Darfur Coalition - the largest grassroots advocacy movement in the world where she led efforts to co-ordinate media coverage, partnerships and organisational branding to support campaign objectives. Among other initiatives, Andrea was behind an unprecedented outreach event between the State Department and the Sudan advocacy movement. In a live, online broadcast from the White House, the U.S. Special Envoy to Sudan answered questions from activists about the administration’s strategy to bring peace to the region.

Talking Points

The Competitive Advantage in the Future of Work

The intersection of automation, empowered consumers and a mobile workforce is drastically changing the way we work.

For organisations, it means re-imagining talent models and re-defining business practices. For employees, it means understanding that responsibility for finding, securing and delivering work is shifting to the individual in ways we have not seen before. While the fault-line is clear, so is the opportunity. It will be the 'human skills' that will be a powerful differentiator for us to stay relevant and competitive. Based on Andrea's forthcoming book, we'll talk through three human skills we need to develop and how they'll be more critical by 2030.

Rebuilding Trust

Businesses, banks and institutions are facing an extraordinary problem: we don’t trust them anymore. Established brands that have thrived on a one dimensional system for decades are now coming undone, in a market that has swiftly moved to a new model of trust - a distributed model - where individuals have more credibility than big brands.

So how can an organisation rebuild trust with its customers, employees and shareholders to stay relevant and competitive? Using case studies and experience from her work advising top ASX leaders, Andrea explores the four tactical steps that can be the starting point for regaining lost ground in a new environment.

This presentation will unpack:
• What is the trust shift?
• Which businesses have won back stakeholders and what was the strategy?
• How we can rebuild credibility for longevity in the market in a four point framework?

Crafting a Modern Career

As traditional work arrangements transform, we find ourselves in a far looser and less structured work model where the responsibility for finding, securing and delivering work is shifting to the individual in ways we've never seen before. So what does our new career model look like and how can we identify our purpose and position, to find our place in this new work order?
Andrea Clarke is a compelling facilitator. The workshops delivered to our senior female leaders are motivating, inspiring, and always personable. They’re encouraging and supportive, while providing excellent feedback that really pushes participants out of their comfort zone. Furthermore, CareerCEO group workshops always ensure the needs of each individual are met. I always recommend CareerCEO to any executive or organisation looking to amplify their grasp of personal brand and communicating with authority. ORORA

Andrea is an incredible speaker who runs an invigorating workshop. Incredible because I walked out feeling empowered, focused and armed with tools that I could use immediately. Invigorating because it’s always a pleasure to be surrounded by people who bring so much passion in their area of expertise. Best investment in myself I’ve made for a while.


Andrea rated 4.04 out of 5 at our national leadership conference held at Macquarie Bank. She shared an impressive and uplifting story with practical takeaways for our members. Andrea’s approachable nature makes her a delight to deal with.

Financial Executive Women Leadership Conference

From her first to final word Andrea takes us on an engaging journey teaching us not only what it means to be fit for the future of work, but practically how to get ourselves in shape. Andrea Clarke’s Future Fit keynote is an essential experience that everyone needs to have.

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