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de Lascurain

Discover your talent, Dream Big, Have Faith, Work Hard and Give Back.


Juan de Lascurain’s purpose is simply to inspire people to follow their dreams.

In 2008 while sitting at a table Juan drew a doodle on a napkin. A few days later a lady saw it and told him he needed to paint. Without prior experience and without realizing that it would change his life forever, Juan, who spent his youth playing tennis and competing in triathlons around the world, became an artist.

A lot of people told him he was crazy, that there was no future for a painter, that artists didn't make any money. But he followed his intuition, and for 7 years developed his brand, drawing everyday in a Starbucks in Polanquito. One day out of the blue a lady offered to print some notebooks using his designs. He printed eight notebooks and asked the manager at Starbucks if they could sell them at the counter. Starbucks became his office and his showroom, and there he signed his first ‘back to school’ license. Dream Big World was born and Juan decided he was going to turn it into a commercial brand.

Today DBW includes a collection of over 8,000 designs, 30 licensed products in different countries, a festival, a tv show, and is in the process of opening stores in different locations around the world.

Juan’s vision is now about helping people. He inspires audiences and individuals to discover their talent, Dream Big, Have Faith, Work Hard and Give Back.

Previous experience

Art: Juan has participated in numerous biennials, solo exhibitions and has been invited to paint murals in Colombia and France. He has collaborated with companies including Emaux de Longwy, Cultural department of Monterrey Mexico, Cultural department of Cali, Colombia, Museo Diego Rivera, Art Basel, Tuuci company and many others.

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