Saxton created a shortlist of talent for the campaign, and were helpful and efficient when it came to casting Olympic cyclist Anna Meares and surfing icon Julian Wilson...The end result was an iconic and unforgettable Australian campaign that we, Leo Burnett Sydney and our client Diageo are really proud of.
Leo Burnett Sydney, Bundaberg Unmistakably Ours
Whether it’s a quest for authenticity, identifying impactful influencers, finding creative ways to work with talent or measuring the ROI on your campaign – Saxton have proven expertise and over 50 years of experience that will turn up your brand’s competitive advantage with these key offerings:
Content Development and Co-creation Saxton Engage provides a full range of content development and co-creation services for social media, digital media, film, television, print, podcasts, out of home advertising and other properties.
Content Distribution Saxton Ambassadors and Influencers have built significant trust capital with their audience. They’re experienced in content co-creation and how to ideate brand messaging that aligns with their audience. Working with Saxton talent enables brands to harness the power of their reach to drive deep brand advocacy.
Talent Representation Saxton Engage talent roster reflects the highest calibre Speakers, Celebrities, Business and Community Leaders, Entertainers, Digital Influencers and Brand Ambassadors. With an audience base of more than 14 million fans and followers, as well as, credible reputations and industry prominence, our Influencers and Ambassadors have the ability to deliver connected consumer experiences.
Brand Representation Established in 1965, Saxton were pioneers in their field and have built an enviable reputation in past half-century. Saxton are trusted by world-leading brands to drive visibility and impact through their partnership activities.
Campaign Management Saxton provide end-to-end campaign management services to manage reputational risk, coherence of content with brand messaging, quality and creativity of content and cost efficiency.
Dedicated Specialists Saxton have a global team of 40+ sales and support staff in offices throughout Asia Pacific and the USA, with headquarters in Melbourne (Australia). Our in-house team are experienced, trusted and available 24/7. We build powerful partnerships to make your strategic priorities, ours.
Osteoporosis is more common than breast and cervical cancer combined, yet many believe in dangerous myths that prevent them from going to the doctor and getting a bone scan.
Our client Bauer Media built a campaign, on behalf of Amgen, to raise awareness of the Big O and contacted us to source talent to promote this educational movement.
We connected Bauer Media with Ita Buttrose to launch The Big O campaign and start a conversation with Australian women at high risk of osteoporotic fracture.
The campaign, and Ita Buttrose’s ambassadorship, began with ‘My O Moment’, a video debunking the myths around Osteoporosis. You can watch the video below
We’re proud to partner with Bauer Media to educate Australian women about the prevalence and impact of this serious but treatable disease and encourage all to ask their doctor about a bone scan.
Dealing with Saxton Engage has been a pleasure for us at Bauer. We had a complicated, sensitive and high-profile talent integ that needed to be handled by senior experienced team. The result is fabulous and not only are we extremely proud of the work and the talent integration, it wasn’t painful to execute!
Jane Waterhouse, Bauer Media