An innovative marketing strategist specialising in digital, Danielle Di-Masi has an indispensable message about how the online world can make or break reputations.
Spending over 10 years of her corporate career in Investment and Private Banking, Danielle identified a broadening communications gap as the world became increasingly digital. Her focus is now how we ensure the digital experience is meaningfully aligned with customer experience.
Danielle’s sessions allow companies to identify and overcome the most common hurdles challenging business today. She helps clients to define their audience, tribe, or customers. This focuses companies on understanding exactly how to sharpen their communication, control the narrative and genuinely improve engagement with the community. The outcome is better choices and actions being made at an individual and enterprise level.
Danielle reinforces how everyone in a business is involved in representing the brand, as well as managing the brand equity and its reputation. By defining exactly what best practice Online Reputation Management (ORM) is, you can mitigate the risk of any public issues by communicating the boundaries and purpose of your firm’s Social Media Policy.
Danielle’s strong relationships with tech giants in Silicon Valley (especially Twitter) mean she brings the most up-to-date strategies and insights directly to her audiences in Australia.
Organisations that have engaged Danielle’s expertise include Australian’s Prime Minister & Cabinet, Institute of Company Directors, State and Federal Government, Universities, Non-Profits, SME Businesses and more. Her corporate clients include 3M, Twitter, LinkedIn, Google, Deloitte, Qantas, Telstra, CPA, Zendesk, American Express, Nissan, News Ltd, BankWest, Westpac, University of NSW, Griffith University, University of Technology Sydney and University of Sydney.
Danielle is a regular blogger for the Huffington Post, and in the media her global commentary has appeared in Cosmopolitan, The Los Angeles Times, GQ, Australian Financial Review, ELLE, Psychology Today, SMH Body & Soul, The Age, Women’s Health, Smart Company, Business Insider and since 2011 Danielle has also been the resident expert on tech, business and social behaviours for Network Ten.
Danielle is the ultimate asset for a business – identifying and demystifying the key issues surrounding online reputation management.
Client Comments for Danielle Di-Masi
- Danielle was so easy and professional to work with. She took the time to get to know our industry and tailored her presentation accordingly. Danielle engaged with our conference delegates via social media prior to, during and post conference and even took time out of her personal schedule to continue to answer delegate questions and speak to delegates further during our social events program. Her presentation about how businesses small through to multinational can better engage with customers through the use of social and digital media was one of the most popular and well received of all our speaker presentations. We would definitely recommend Danielle to any business or industry wanting to learn more and engage better via social and digital media platforms.
Housing Industry Association Ltd
- Danielle has presented to us before but this was to a female audience with a focus on leadership. Her session was the last on a 2 ½ day program and was very well received.
Bursars Association of New South Wales
- It was really good, Danielle is a fantastic speaker and you can tell she enjoyed talking to students so much.
She gave them so many tips on how to make the best of networking. I don't regret picking her for this event, I could not have been more satisfied!
- The Impact of Digital Communication
- Digital Communication: Getting it Right for your business, your brand, and your reputation... dangers, pitfalls, and strategies
- Technology and Communications Etiquette - What to do, how to do it and when to use it
- Your Digital Reputation - Building Future
The Impact of Digital Communication
There isn't a decision to be made about whether to engage digital communications or not - the customer has already made that decision. In this market, to stay competitive, engaging and to continue creating brilliant experiences for customer, it is openness and adaptability that is imperative to the future.
Some may see digital as something new, something they don't understand and something to cause them to pull back and hesitate, however this session is all about helping the team to see that they already have all the skills to be successful at digital relationships… there is a human on the other side of the computer screen.
The session is designed to inspire, educate, motive, engage and assist with the change management process that teams will increasingly go through as digital communication streamlines and innovations continue to develop.