Naomi
Simson

Client Comments

Client Comments

• Naomi is living proof that passion for an idea plus utilising appropriate technical resources can launch a global business.
  Scott Recruitment
• Her style was engaging and her message struck a chord, was timely and pitched at just the right level!
  Air New Zealand
• Naomi Simson launched the 2008 REIV Breakfast Club series. Naomi is a passionate speaker with a clear message about experiences. Experiences that occur with your brand, your people & your customers. Naomi shared with us her story and along the way got the room to understand key messages around how are people were experiencing their brand and service, that clients want dialogue and interactions and that marketing is a way of being. No one can have the greatest business in the world without the greatest people and how your employees speak about you is how your brand is perceived. In this current tight labour market Naomi's message was a key one for all managers and business owners. As she says in her book happy people = happy customers = happy profits.
  Real Estate Services REIV
• I thoroughly enjoyed her talk yesterday at Leonda and found her and her business story very inspirational. My business was established in 2001 as well and I am very interested in Naomi's journey and success. Well done and thanks for sharing.
  Buyer Solutions Australia

Topics

Speaker Topics

• Small Things Big Impact
• Creating a Customer Experience Culture
• Employees are the New Customer
• Employer Branding - Creative Ways To Get Your People Talking
• RedBalloon: The Entrepreneurial Growth Story

Topic Synopses

Small Things Big Impact

Be inspired and discover the simple things that helped make RedBalloon a Australian household name in just 10 years. Sharing a clear vision, being dogmatic about the RedBalloon values - and recruiting and aligning a team has been pivotal in this growth story - Naomi shares how RedBalloon has evolved into an iconic brand thanks to its value-based culture, where generosity and 'thank you' is the norm. You will be inspired to hear how small things can have a big impact.

Learning outcomes:
- How understanding well-being impacts your culture and your bottom line
- How happiness and recognition build a better, more profitable business
- Why values and a shared purpose create engagement.

Creating a Customer Experience Culture

How do our customers experience the brand? What are your employees saying about your business when they interact with the customer? This session is about creating the ultimate customer experience so they willingly share their stories about your business to others.

Learning outcomes:
- Knowing what you stand for - getting customers to talk about you
- Ways to encourage customer WOW moments in an era of transparency
- Why treating employees as customers will determine the customer experience

Employees are the New Customer

We have learned to be customer-focused by asking, 'How do our customers experience the brand?' Now the important question is, 'How do our employees experience the brand?' This session is about how to fulfil your employees' expectations so that they willingly shout about your employer brand.

Learning outcomes:
- How to form a logical, emotional and brand connection with, employees
- How to create a culture of recognition and fun in your workplace
- How to get your team talking about you as a great place to work
- Why it is essential to be authentic and transparent with employees
- The number one driver of employee engagement - no matter what the generation

Employer Branding - Creative Ways To Get Your People Talking

Employer Branding is all about how to fulfil your employees' expectations so they willingly shout about your business. A brand cannot be delivered without its people, who create and shape what it stands for and how it is perceived. This session focuses on how to create a focused and engaged workforce which exudes its 'love' and commitment to the organisation.

Learning outcomes:
- How to use social media to extend your employer brand, interact and feed off external brand perception
- How to make your employee experience memorable, celebrate, recognise and give your people something worth saying about you.
- Inspiring your team to be your greatest advocates.

RedBalloon: The Entrepreneurial Growth Story

From its humble beginnings in Naomi Simson's front room in an inner suburb of Sydney to creating a much loved Australian brand, Naomi shares what she believes have been the drivers behind RedBalloon’s sustainable growth. Having appeared on the BRW Fast Lists six times, RedBalloon is fast changing gifting in Australia forever. Naomi shares the secrets, business concepts and elements to continually driving growth and innovation.

Learning outcomes:
- What are the three critical elements to building the foundations for a successful business
- How ideas become reality and what it takes to ensure a plan is executed.
- The key determinant of why one business may thrive - whilst another in the same field does not.