Peter
Fisk
Speaker Profile
Peter Fisk is a business innovator, strategist and marketer, having spent many years working with the likes of American Express and Coca Cola, Microsoft and Virgin. He is a bestselling author, inspirational speaker, and advisor to some of the world's leading companies.
He is founder of the Genius Works, the accelerated innovation business, and was previously the transformational CEO of the world's largest marketing organisation, the Chartered Institute of Marketing, partner of The Foundation, managing director of Brand Finance, managing consultant at PA Consulting Group, after his early years as a strategic marketer with British Airways.
He was recently described by Business Strategy Journal as 'one of the best new business thinkers'.
His five books include Marketing Genius (left and right-brain thinking that defines a new manifesto for marketing), which has been translated into 35 languages. People Planet Profit (embracing sustainability for smarter innovation and growth) which was one of the 'Best Books of 2010' (Management Today), following on from Customer Genius (transforming business from the 'outside in', becoming a customer-centric business), and Business Genius (leadership and strategy in turbulent times).
His most recent work is Creative Genius (the essential innovation guide for business visionaries, border crossers and entrepreneurs). Inspired by the seven secrets of da Vinci, it explores the challenge of creativity and innovation that makes a lasting difference to business and people's lives. It includes a complete innovation process, the Genius Lab, and lots of creative, design and evaluation tools.
He is currently writing his new book The Gamechangers about the new generation of businesses - from Alibaba to Zipcars, Abercrombie to Zynga - who are transforming markets with bolder brands, smarter innovation and clever marketing. They play by different rules, embracing the growth of emerging markets and power of digital networks, human design and social entrepreneurship, and they win with better results.
An inspirational speaker on all aspects of marketing, customers and brands, strategy and innovation, Peter is thoughtful and considered, provocative and entertaining, and in recent months has delivered keynote speeches for companies and conferences in London, Paris, Istanbul and Singapore.
His business The Genius Works is all about 'accelerated innovation' - helping business leaders and market managers to rethink, refocus and recreate their businesses for the fast changing world - customer-centred, future-proofed, more creative and commercial.
Consulting programmes focus around The Genius Lab, and accelerated and collaborative process that embraces insights, innovation and impact - applied to everything from strategic innovation and brand strategies, to value proposition development and customer experience design. Recent clients include new strategies for Marks & Spencer, launching new beer with Fosters Group, developing a green brand with Vodafone, a new brand narrative for Tata Steel, and many others, particularly in finance, retail and technology sectors.
Peter also delivers a wide range of executive development, coaching and consulting services, helping companies to apply the ideas in the books in a relevant way to address their issues and drive profitable growth. Most recently Marketing Genius was adopted by The Coca-Cola Company, where Peter helped their senior marketers worldwide to establish the new Coca-Cola marketing DNA . Other recent clients include the leading ethical bank Cooperative Bank, supporting their customer-centric strategy, travel firm Lastminute.com as they develop new European markets online, and innovative brand Red Bull to think more innovatively.
In 2007 he launched The Fast Track which is an accelerated executive development programme, bringing together the best and emerging practices in all aspects of marketing, innovation and business. It is delivered in fast, inspirational workshops by Peter and a team of experienced business and marketing professionals. It is available as open programmes, and also as customised in-house programmes, to meet the needs of individual companies. InnoLab is a workshop-based approach to accelerated innovation, a consulting process that helps clients to address strategic challenges in more insightful, collaborative and faster ways.
In 2008 he launched Brand Genius, to focus on the 'yin-yang' challenges of strategic innovation which brings together the strategy and creativity of the Genius Works with the analysis and business cases of Brand Finance. Zoom Ventures was launched as an innovation incubator to support 'social entrepreneurial' businesses in partnership with leading investors and brands, and including sustainability experts Clownfish. Most recently, 2009 sees the launch of the Gamechanger Lab to deliver inspirational executive retreats that help business leaders to refresh, rethink, and reenergise themselves - and to harness the new opportunities of new markets, social networks, sustainable innovation and more - the new opportunities, rules and aproaches that will drive success onwards to 2020.
Client Comments for Peter Fisk
Peter Fisk travels from United Kingdom
Client Comments
Client Comments
- That was awesome. Peter engaged the audience with fantastic energy and content. He challenged our thinking, focused on our biggest issues, and left us inspired.
Meeting Professionals International - Peter's keynote was of his usual high standard and very interesting, but most of all his charisma undoubtedly contributed to the success of our event.
The European Lotteries Federation - Thanks to Peter we now have a different view of our world. We have now learnt to see our business from the outside in, like customers do, and with many new opportunities too.
Eczacibasi Group, Istanbul - Our delegates were given a glimpse of an exciting new world, where people and technology come together in new ways, and where there are threats and opportunity for all of us.
Visit Oslo - Peter told an incredibly provocative and compelling story of the new business world, and gave our delegates the inspiration and signposts to think and act differently.
Vistage International - The presentation was thoughtful and provocative. An excellent bringing together of our business challenges that left our people energised and inspired.
Accenture - Peter provided a very inspiring and informative view of the challenge for GSK to achieve marketing excellence, and a great start to our new marketing community.
GSK - I am now inspired to use my left and right brain more actively together. I loved learning about Einstein and Picasso, and how they would address today's business challenges.
Ericsson - There is a real buzz around the business after your workshop. People found your insights very useful, and your style inspiring.
Ladbrokes plc - Peter provided a fantastic start to the conference with his thought-provoking keynote, and continued to be an energetic chairman throughout the two day conference.
Management Centre Europe - Peter was inspirational. He combined deep insight into our changing world, with practical and innovative ideas for application
The Coca Cola Company - The presentation was thoughtful and provocative. An excellent bringing together of our business challenges that left our people energised and inspired
Accenture - Peter provided a very inspiring and informative view of the challenge for GSK to achieve marketing excellence, and a great start to our new marketing community
GSK - I am now inspired to use my left and right brain more actively together. I loved learning about Einstein and Picasso, and how they would address today's business challenges
Ericsson - There is a real buzz around the business after your workshop. People found your insights very useful, and your style inspiring.
Ladbrokes plc - Peter provided a fantastic start to the conference with his thought-provoking keynote, and continued to be an energetic chairman throughout the two day conference
Management Centre Europe
Topics
Speaker Topics
- 'Future Back' Innovation: Learning from Leonardo da Vinci
- 10 Strategies for Surviving and Thriving in Turbulent Times
- 50 Innovations that Changed our World
- 50 Strategies for Winning in an Economic Downturn
- 60 Minutes to Become a Marketing Genius
- 9.58: Achieving peak performance
- Amazon to Zipcars: Shaping markets in your own vision
- Becoming a Customer-centric Business
- Branding with Beckham, Marketing with Madonna
- Creativity: Rethinking business with Pablo Picasso
- Einstein and Picasso Do Business Today
- Fusion: Rethinking business in a digital world
- Leadership in Times of Crisis and Change
- Left Brain and Right Brain Thinking for Tough Times
- People Planet Profit. Sustainability from problem to opportunity
- Pilot Fish: Clever strategies for business growth
- Rethinking Innovation in Times of Crisis
- The Complete CEO: Five roles of business leaders
- The Gamechangers: The new brands that are reshaping a changing world
- The Left and Right Brain of Business Leadership
- The New Market Leaders
- The New Marketing Agenda: From Alibaba to Zipcars
- The Yin and Yang of Brands in Changing Markets
- Ubuntu: Harnessing the power of all of us
- Vision 2020: What is the future of your business?
- Winning for Customers in Good Times and Bad Times
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