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Case Studies

Peter Bol for Airbnb

Peter Bol for Airbnb as a WA Travel Insider

Thrive PR

Airbnb began in 2008 when two designers who had space to share hosted three travellers looking for a place to stay. Now, millions of hosts and travellers choose to create a free Airbnb account so they can list their space and book unique accommodation anywhere in the world. And Airbnb experience hosts share their passions and interests with both travellers and locals.

As of January 2022, Airbnb now has 2.9 million hosts and 7 million listings worldwide with 14,000 new hosts joining the platform each month. The ways people travel, work and live are changing. From family holidays to work trips to flexible working arrangements, Airbnb is shaping the future of travel.

As part of an upcoming campaign for Airbnb, our client, Thrive PR, were looking for talent with both a media and social influence, with an authentic passion for travel to send on a holiday to Western Australia. We paired Airbnb with Peter Bol, a two-time Olympic runner and the first Australian in 53 years to qualify for the Men’s 800m Final on the track.

Working collaboratively with Airbnb and Thrive PR, Saxton Engage sent Peter on a holiday to popular WA-destination, Broome, to highlight all the exciting attractions the state has to offer. Through the creation of a bespoke local itinerary, Peter showcased key tourist destinations across Western Australia, shared Instagram posts of his adventure, and appeared in media interviews highlighting what he loved about Broome and his experience with Airbnb. The whole campaign objective was to promote the importance of local travel and the images of this amazing experience speak for themselves.

Running is a necessity for me in life, but I can’t wait be going flat out forever. I need to step away from training and competing from time to time and focus on what’s important – family, friends, mental attitude. Exploring Broome was the perfect way for me to recharge and reset. – Peter Bol, Olympian

Saxton Engage also arranged flights and car hire for Peter while in Broome and provided end-to-end management for this campaign. Details of Peter’s trip including his itinerary can be found on Airbnb’s Travel Insiders page on their website.

The team at Saxton were efficient and friendly across all communications and logistics for our client's campaign. It was a pleasure to work with them and their talent. - Thrive PR

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