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Case Studies

Ita Buttrose: The Big Campaign for
The Big O

Ita Buttrose for the Australian Women's Weekly in a campaign to raise awareness for Osteoporosis.

Bauer Media

Osteoporosis is more common than breast and cervical cancer combined, yet many believe in dangerous myths that prevent them from going to the doctor and getting a bone scan.

Our client, Australian Women's Weekly, built a campaign to raise awareness of the Big O and contacted us to source talent to promote this educational movement.

We connected Australian Women's Weekly with Ita Buttrose to launch The Big O campaign and start a conversation with Australian women at high risk of osteoporotic fracture.

The campaign, and Ita Buttrose’s ambassadorship, began with ‘My O Moment’, a video debunking the myths around Osteoporosis. You can watch the video below.

We’re proud to partner with Australian Women's Weekly to educate Australian women about the prevalence and impact of this serious but treatable disease and encourage all to ask their doctor about a bone scan.

Dealing with Saxton Engage has been a pleasure for us at Bauer. We had a complicated, sensitive and high-profile brief that needed to be handled by senior experienced team. The result is fabulous and not only are we extremely proud of the work and the talent integration, it wasn’t painful to execute! Jane Waterhouse, Bauer Media

Want to enquire about engaging Ita for a brand partnership? Get in touch here.

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