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7 expert guides to a new era of trust

Farah Parkinson
28 Apr 2019

Who do you trust and why? In today's current climate Ethics & Trust are among our most frequently requested topics from clients. Here we share the thoughts of seven leading Australians who specialise in trust and ethics.

The Collaborative Economy Expert - Rachel Botsman

Rachel's book, Who Can You Trust? (2017), is a groundbreaking exploration of how technology is revolutionising human trust and is currently teaching the world’s first MBA on the Collaborative Economy at Oxford University.

Rachel distills complex ideas into clear and accessible content, she provides the tools to understand trust – what it means, how it works and why it’s so important for a healthy business and our lives.

The Ethicist - Clare Payne

Clare Payne is a leading voice on ethics and trust. She tracks trends and writes about their implications in her monthly ‘Ethical Lens' column in The Australian Financial Review.

In 2010 she established The Banking and Finance Oath, a Hippocratic oath for those working in banking and finance. Clare is the author of two books including, ‘A Matter of Trust – The Practice of Ethics in Finance’.

The Organisational Change Specialist - Holly Ransom

Holly believes trust is essential to change because it’s the oxygen that innovation runs on.

Holly examines changes in the 'trust' landscape and what technology, robots, algorithms, and machine learning mean for the next frontier of trust.

The Brand Reputation Expert - Andrew Baxter

Andrew Baxter is a trusted counsel to some of Australia's most iconic brands having successfully led two of Australia's largest communications agencies for over a decade, before recently becoming the Senior Advisor at KPMG's entrepreneurial Customer, Brand & Marketing Advisory business.

Andrew's uniquely placed to discuss the importance of brand trust and brand reputation - how to lose it and how to recover it and has written extensively about brand trust for The Australian.

The Brand Strategist & Gin Entrepreneur - Matt Jones

Matt says that trust isn’t something we know, it’s something we feel.

He believes that nothing is more important to create, harder to build or easier to lose than trust. He has spent his career helping organisations build trust, from political parties to global brands to his own distillery, Four Pillars Gin.

Matt talks about the keys to building trust, and how embracing your craft and creating stories and experiences that bring your customers closer to your business is the secret to success.

The Global Finance Disruptor - Dr Bronwyn King

Dr Bronwyn King is an oncologist and founder of Tobacco Free Portfolios, a global advocacy organisation redefining finance industry benchmarks by challenging finance leaders across the globe to rethink ethical standards.

Bronwyn believes that the best relationships are built on trust and that it can only be obtained during in-person meetings – a challenging principle to reconcile as the world moves rapidly away from the handshake to the screen.

The Media Trainer and C-level Advisor - Andrea Clarke

As founder of CareerCEO, a business that empowers people to prepare for the future of work, Andrea has developed a four point framework that is both practical and tactical - giving leaders a clear marker on the starting line of their reputation capital strategy in the market.

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