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The Top Reasons to Hire a Speaker For Your Next Business Event

Emma Carson
09 Sep 2022

This blog will tackle the reasons why it is beneficial to hire a speaker for a corporate event. It will highlight the advantages of doing so and how it can make the event more successful.

Organisations often use corporate events to strengthen their culture and values, engage and motivate employees, and gain insights into how the company can be improved. Corporate events provide a forum where business owners, managers, and their employees can interact and find ways to ensure the success of their company, whether it be a seminar, team-building event, or business meeting.

Even if you hold an event in a posh venue, offer freebies, and prepare some presentations, it's not enough. Attendees' engagement is crucial to the success of a corporate event.

That’s where Saxton Speakers comes into it, we are here to help you gain access to the best and brightest speakers who are trending in their industry today. So don’t forget to book a celebrity speaker or one of our best keynote speakers for your next event.

There are many benefits of hiring a guest speaker at your corporate event, they can serve as a catalyst for change. This allows the business to have open discussions about new concepts and use the speaker as a force that convinces participants to look at things from a different perspective.

Another positive about having a guest speaker is that it adds higher appeal to the event, building a bigger audience mainly if you choose to book a celebrity speaker or engage with a well-known public figure. This gives the audience a sense of excitement and desire to go to the event, specifically to see the speaker but also allows them to potentially gain more from the event than they originally thought they would.

Professional speaking talent also has the ability and skill to motivate and inspire audiences which offers the little boost that some companies need to get their employees to perform at a high standard and exert the best efforts in their respective roles. This also makes the event more memorable, encouraging employees to attend more of the forums hosted by their employer.

And lastly, speakers offer an objective view of the company allowing a more holistic and fresher look at the business as managers' and leaders' ideas can sometimes become stagnant and they lose sight of what their staff and customers want or need, resulting in poor decision making. This in turn expands the reach that the business has connected with a wider audience of their business.

Choosing the right is pinnacle to the success of your corporate event, so make sure you are aware of the necessary checkpoints you wish to tick off before you go ahead and choose your speaker. We have put together a list of things to consider to allow you to pick the perfect speaker for your next event:

  • What is the purpose of the speaker for your event?
  • Do they offer a high level of knowledge in the area that you are wanting to cover?
  • Relevance to the audience
  • Are they within your budget?
  • Are we offering speaker diversity?
  • Have you seen them in action?
  • Check out their website and socials, do they fit your brief?
  • Have a look at their testimonials, do they have good references?
  • Do they offer relevant experience in working with similar audiences?
  • Will they be engaging?

These are all things that you can discuss with our team when you are looking to engage with a speaker. Our team here at Saxton Speakers is very well equipt to help you answer these questions and gain the necessary insight to pick the right speaker that matches your brief.

If you need guidance or suggestions in finding the right keynote speakers for your next event, Saxton Speakers can help. Contact our expert team on 1300 799 823 to book. Alternatively, you can enquire here for more information, our roster includes some of the best keynote and celebrity speakers going around.

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