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Sustainability Is Magic


Adam Axford is a keynote speaker and professional magician-mentalist with 12 years of international experience. Adam’s contagious energy, sophisticated style and sharp-witted delivery place him amongst the highest caliber, carving a new lane with his unique fusion of environmental messages and mind-blowing tricks.

Working his teens as a market trader on the multi-cultural streets of London, his gift of the gab really took form. An obsession with the mind and some training with the founder of NLP helped lay this unconventional path for his gifts to bloom. After multiple passport-exhausting journeys, Adam settled in Sydney in 2014 and has supported himself solely through the pursuit of his passion; fusing psychology, sleight of hand and the power of language to blow people’s minds and inspire positive change.

Current Work

Adam has a prominent online presence and enjoys collaborating with corporations, schools and over a dozen NSW Councils, to spread his message. He also uses this influence as an advocate and collaborator of the Australian mental health initiative Heart On My Sleeve.

Talking Points

Sustainability & Environment

An engaging, realistic and relatable approach to sustainable ideas, demonstrated through interactive pieces of world-class mentalism and visual magic. Just like Adam, the show is super-contemporary, cool and innovative, encouraging the audience to contribute and even use their smartphones for a shared digital experience (directing the audience to the client’s online presence). After crowdsourcing some sustainable decisions, gifts such as keep-cups and metal straws are handed out in a magical way to our volunteers on stage, setting a beautiful example to the audience. This show builds to an impossible, awe-inspiring finale which can be shared with the client as a digital souvenir for them to share.

Rule-Breakers are Innovators

What do the innovators of the world have in common? Their attitude to rules…

A truly unique magic & mentalism experience guaranteed to provoke exciting new ways of thinking.
After a run of sellout shows, the standout pieces from RULEBREAKER are carefully tailored to fit the timing and messages of your event. This show is upbeat, realistic and sharp-witted, rewiring the way we think about the world and our part in it.

Casual, interactive and impactful, RULEBREAKER challenges us to view this modern world through a “no nonsense” lens, tackling topics such as mental health, sustainability and social media fame as we build to an awe-inspiring, unforgettable final moment.
  • Creativity
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