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Adam
Ferrier

Australia's leading consumer psychologist.

Profile

Adam Ferrier is the founder of THINKERBELL, an agency that creates ‘measured magic’. Adam is one of the leading consumer psychologists in Australia, a brand strategist and an authority on Behavioural Economics. He’s also the author of The Advertising Effect and part of The Australian Creatives’ ‘Power 20’; A regular on the Gruen Transfer and featured on The Project, Celebrity Apprentice and ABC Radio.

Current Work:

The creator of the idea behind the WARC World Innovation prize (2013), and winner of the rare Cannes Gold Lion and Gold Effie double, Adam has won at all of the world major advertising shows. Adam also created the successful board game The Analyst (translated into four languages). Adam Ferrier doesn’t just think outside the square - he’s blown the square up.

An unstoppable force in the Australian advertising landscape, Adam was previously a co-owner of Cummins & Partners - Mumbrella Agency of the Year and a founder of Naked Communications.

Adams hands delegates the keys to skyrocketed motivation - whether to buy, perform or change - through cognitive behavioural psychology and a deep understanding of behavioural economics. Adam also sits on the boards of social giving company Good Thnx, and social influencing company TRIBE.

Through cognitive behavioural psychology and a deep understanding of behavioural economics Adam hands delegates the keys to skyrocketed motivation - whether to buy, perform or change.

Expertise
Talking Points

If Batman Owned your Business

Whether it be your business, your brand or your people, everyone seems to be obsessed with finding and communicating their strengths. Seems like the right thing to do, problem is everyone else is doing it too. Our strengths are very likely to be generic. There is an alternative path to growth - we can learn from Batman, someone who gets his strength paradoxically by embracing (and amplifying) his weaknesses. Adam Ferrier will talk about the science behind this counter-intuitive approach, and why it’s already working for many businesses around the world.

This talk draws on the fundamental drivers of human behaviour, and explains why we are all more attracted to businesses, brands, and people brave enough to be vulnerable.

In this keynote Adam will:
- Encourage delegates to explore a new path to growth - embracing
weakness
- Demonstrate the body of psychological and cultural evidence why this is such an effective path to growth
- Provide tactics and tools people can apply
- Use, and draw upon a number of case studies he has personally been involved in

The Advertising Effect: How to change behaviour

We all want people to change; whether we want consumers to buy more, employees to work more or colleagues to think more - if people did exactly what we wanted them to we would all be happier… and richer. In this provocative presentation, based on his best-selling book, Adam Ferrier, the man driving consumer engagement for brands such as Levi’s and Pepsi, arms delegates with a new way of thinking around, and inspiring, lasting tangible change using a potent blend of human psychology and advertising know-how.

Sharing his understanding of the fundamentals of why humans do what they do and buy what they buy Adam will:
- Encourage delegates to utilize the behavioural science behind motivation theory
- Shed light on the key factors that must exist to create lasting change
- Provide tools and techniques to put this new knowledge into practice
- Flip everything you thought you knew about why we do what we do on its head

The Role of Reinvention: How to know what to change and what to keep

In these crazy, off-kilter times some businesses will flourish, others disappear and many will struggle. Brands that have the ability to draw on their resources and reinvent themselves to take advantage of new conditions are off to a good start.

Adam has transformed his own businesses as well as help his clients transform during this crazy year. Over the last year Adam has:
- Taken his experiential festival company space, and turned it into Australia’s largest virtual dinner party
- Transferred 13cabs from a cab business to a courier business called
13things
- Help launched a new streaming service called Binge with Inactive Wear (perfect for lounging around the house in)
- Helped Bega launch a new honey business called B Honey off the back off some purpose-led technology that will keep Australia bee population safe from the deadly Varroa mite.

Adam takes a brand-led approach to innovation. Leveraging the core competencies of the business, finding the emotional promise and looking at how else that might be delivered.

Stop Listening to The Customer

In today’s data swamped world we are at risk of being blindsided and taking our attention off our companies most valuable asset - our brand.

Understanding the customer, and their needs and wants has always been a part of building a brand and growing a successful business. However, in today’s ‘customer-obsessed’ world the more you listen to the customer the more you’re at risk of forgetting what your own point of view on the world is.

In this entertaining and informative keynote, Adam Ferrier looks at the role of the customer in building a business, what drives a customer’s decisions, and how to use this information to build your brand or business.
Peppered with his signature wry humour and wit, Adam tackles the issues head-on by combining marketing science with case studies, acute personal observations and insights from around the world to deliver a truly unique perspective that is thought-provoking and makes a whole lot of sense.

In this keynote you will learn:
- How to embrace customer insights - the right way
- Brand first thinking
- Rules for strong brand building (building brand intelligence)
Media
Feedback
Adam Ferrier rates as the number one speaker for both inspiring and enlightening the audience with his wisdom and engaging presence. Littlefield USA

Adam was one of the highlights of the festival. His insights into Social and Consumer Behavior provided were both enlightening and entertaining.

South West Development Commission
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