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Co-Founder of THE ICONIC & Hatch


Adam Jacobs is the Co-Founder of THE ICONIC - Australia’s largest online fashion retailer, and the Co-Founder of Hatch - a new venture whose mission is for all people to find meaning in work.

Adam is interested in how technology is changing our societies and aims to build global tech companies that positively influence our future.

Adam started his career in strategy consulting with BCG an PwC (in Sydney and Copenhagen) before founding THE ICONIC in 2011 on the premise of customer experience and Hatch in 2018 on the premise of great teams.

Adam studied Philosophy and Business at the University of Sydney and Boston University. In 2014, Adam was awarded the Young Executive of the Year by CEO Magazine’s annual awards. In 2018, Hatch was selected as a Top 20 Business of Tomorrow by Westpac. In 2022, Adam was awarded Sydney University’s Alumni Award for Innovation and Entrepreneurship.

Talking Points

Lessons from THE ICONIC

Adam shares the lessons learnt from building Australia’s largest online fashion retailer, THE ICONIC. A disarmingly authentic Speaker Adam shares a raw, honest account of what it takes to build a successful global tech company - warts and all.

Adam shares his expertise and insight on:
- Customer Obsession
- Leadership
- Best practice Customer Experience
- Brand Storytelling
- Managing hyper-growth

Key Takeaways:
- Learn strategies for building customer obsession into every level of business
- Understand how to lead and inspire younger generations
- Take a peek behind the curtain of one of Australia’s most recognisable and successful online brands

The Future of Work is Meaningful

Adam Jacobs's latest venture Hatch is on a mission for all people to find meaning in work. To achieve this, Hatch is disrupting the employment space with an innovative marketplace to help candidates and teams find each other based on skills, culture & purpose.

In this presentation, Adam will share the latest in employment innovation and how it will shape the future of work.

Key Takeaways:
- Learn why job hunting in the future will look more like online dating
- Understand how to inspire and attract Generation Z
- Learn how to prioritise skills over resumes
- Build diversity into your employment frameworks with best-in-practice unbiased hiring
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