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Cracking the code of success

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Alex Banayan is the author of The Third Door, which chronicles his five-year quest tracking down Bill Gates, Lady Gaga, Warren Buffett, Maya Angelou, Steven Spielberg, Jane Goodall, Steve Wozniak, Jessica Alba, Larry King, and dozens more of the world’s most successful people to uncover how they broke through and launched their careers.

Banayan has been named to Forbes’ 30 Under 30 list, Business Insider’s Most Powerful People Under 30, and been featured in major media including Fortune, Forbes, Businessweek, Bloomberg TV, Fox News, and CBS News.

An acclaimed keynote speaker, Banayan has presented the Third Door framework to business conferences and corporate leadership teams around the world including Apple, Nike, IBM, Dell, MTV, Harvard, and countless others.

Talking Points

EXPONENTIAL SUCCESS THROUGH THE THIRD DOOR: How to think different, transform your business and achieve your most important goals.

We all face rejection. We all deal with fear. Whether it’s in our personal lives or careers, there are always dozens of obstacles holding us back from achieving our biggest goals.

But it doesn’t have to be that way. There are certain mindsets and tools that can not only clear the obstacles on your path, but also add rocket fuel to your success. After spending seven years researching and interviewing the most successful people on earth, Alex Banayan’s widely- acclaimed Third Door framework can help any organization achieve its goals and radically accelerate their overall success.

In his most popular keynote, Banayan takes audiences on an unprecedented adventure, from hacking The Price Is Right to chasing Larry King through a grocery store to the multi-year quest to learn from Bill Gates and Lady Gaga. Alongside the larger-than-life stories, Banayan takes the principles from his bestselling book The Third Door and pushes the ideas to a whole new level, making them practical and applicable for organizations of all sizes.

This powerful presentation teaches you how to become
- More resilient
- More persistent
- More committed to growth
- And more capable of achieving your company’s biggest objectives


What will the world of business look like thirty years from now? And how will the nuanced, and often misunderstood, habits of millennials and Gen Z shape your company’s growth?

In this wildly insightful and mind-expanding presentation, bestselling author Alex Banayan dives deep into topics ranging from the pervasiveness of artificial reality to the automation revolution.

Weaving in examples from an array of industries, Banayan shows us how the products millennial are obsessed with clue us in to the habits his generation will perpetuate over the coming decades. This keynote is packed with surprising lessons, including:

- Why is the underlying thesis of Snapchat the most important indicator for what your employees most want
from your company?
- Why is Tesla’s long-term plan going to effect the day-to-day workplace culture of your organization?
- What about Airbnb demonstrates the most concrete trend of what the spending and buying habits of
millennials will look like over the coming decades?

Whether you are a corporate executive looking to better understand your millennial employees or an investor searching for future market trends, Banayan’s keynote will provide you with the insights you want and the answers you need.

THE THIRD DOOR FOR SALES: How to break through any door

What happens when some of the hardest-to-reach people are your prospects? How does a sales team persevere through the inevitable onslaught of rejections?

Sometimes sales pipelines feel like pipedreams. Often weeks and months are spent on a deal, only for it to fall through at the last minute. Over time, the sting of rejection can multiply until it becomes crippling.

After seven years of learning from the most successful people on earth, bestselling author Alex Banayan gained invaluable sales lessons from Microsoft founder Bill Gates, Zappos CEO Tony Hsieh, and dozens more.

In this empowering keynote, Banayan encourages teams to deploy new approaches to establishing relationships with leads so that you’re more than just another name in an inbox, from re-imagining prospect meetings to making a lasting impression. His presentation also sheds light on new frameworks to view rejections and failures, offering surprising insights on what to do next.

Audiences come away with practical tools to apply the Third Door to their sales process, including:

- Finding your “Inside Man”
- Overcoming “The Flinch”
- Utilizing “Borrowed Credibility”
- The surprising science of cold emails

TRANSFORMING WORKPLACE CULTURE: How to implement the 3 foundational skills that massively impact your business

Any organization committed to innovation and growth has to foster a workplace environment where employees are empowered to be creative, think boldly, and take calculated, strategic risks.

Alex Banayan’s bestselling business book The Third Door masterfully decodes the most elusive and critical skills needed for any organization to achieve exponential success: risk-taking, courage, and persistence. After interviews with Bill Gates, Lady Gaga, Steve Wozniak, Larry King, and dozens more, Banayan uncovered that these are fundamental skills every organization needs-but most people don’t talk about-to achieve their biggest goals.

This keynote covers it all, with lessons including:
- How do you transform persistence from being an esoteric word to being a living, breathing part of your day-
to-day culture?
- What are the unspoken dangers of over-persistence and how can you prevent them at your organization?
- Why is the opposite of success not failure-and how does that shift in mindset help your employees take
more risks and grow exponentially?
- What’s the surprising difference between fearlessness and courage-and why does that critical difference lead
to consistent breakthroughs in organizations of all sizes?

THE THIRD DOOR FOR MARKETING: Decoding the art of storytelling for business

The marketing world has more noise today than ever before. Companies can spend millions of dollars on campaigns that may go unheard just days later.

Why do some marketing strategies fall flat while others captivate the attention of the world? How do you engineer stories so gripping that-no matter the ad spend-they’re capable of commanding attention and transforming listeners into customers?

Bestselling author Alex Banayan spent seven years researching and interviewing the greatest marketers and storytellers of the past century, from Grammy-award winner Lady Gaga and poetry icon Maya Angelou to Microsoft founder Bill Gates and Zappos CEO Tony Hsieh. Additionally, Banayan has delved deep into history-from philosopher Aristotle to author Joseph Campbell- decoding the time-tested elements of captivating storytelling.

This practical, useful, and insightful keynote demystifies the most critical elements of storytelling, including:

- How do you use storytelling devices from Banayan’s trademark The Price Is Right story to add a sense of
clarity to your campaign so your customers understand what value they get from your company?
- How do use the narrative structure from The Third Door to help you create a sense of intimacy and
resonance between your brand and your customers?
- How can you use the intention-and-obstacle structure of Banayan’s page-turning writing style to command
attention and instantly make your brand’s story more compelling?

Banayan trains organizations of all sizes to be exponentially more equipped to craft successful marketing campaigns for years to come. For any organization desiring to radically increase their marketing success, this keynote gives you the answers you’ve been looking for.

“As the host and keynote speaker of our annual IBM Amplify conference, Alex Banayan’s passion was exactly what we needed to energize our corporation at such a pivotal time in our transformation.” IBM

“When Banayan spoke at my department’s off-site, his energy was contagious, his stories were inspiring, and his ideas pushed my team’s leadership. If you’re looking for someone with insight and passion, then Alex Banayan is your man.”


“Alex Banayan is an unbelievable storyteller. He is thoughtful, engaging, and dynamic. Banayan represents the voice of entrepreneurship, the power of hustle, and the energy of unlimited potential.”


"Alex Banayan's keynote and Q&A was one of the best our organization has ever had. It had people buzzing for months. Alex is a speaker with inspiring passion, unbelievable stories, and immensely practical lessons."

Harvard Ventures
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