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Creative Evangelist obsessed with using creativity to change the world for good.

Creativity has the power to change the world. It's time to unleash that power.

Alex Wadelton is considered one of Australia’s leading creative minds.

As the co-author with business visionary Russel Howcroft of the best-selling series of books for Penguin Random House titled The Right-brain Workout, he is leading the conversation around the power of creativity for business, for school children, for mindfulness, and for affecting positive change in the world.

Current Work:

In his twenty-year career, Alex worked as a Creative Director at many of the largest agencies in the country, creating some of the most effective campaigns in Australia for clients such as McDonald’s, Nike, the Australian Defence Force, Gatorade, the University of Melbourne, Lipton, Wrigley’s, Schweppes, Myer, the Australian Football League, and Cricket Australia (including launching the Big Bash League).

Wanting to use his creativity for good, he then struck out on his own to affect positive change for many different causes, which has lead to him appearing on Channel Ten’s The Project multiple times for various projects, on The Today Show and many different radio stations.

He was also the driving force behind the statue of Nicky Winmar’s iconic stance against racism, fought back against supermarket plastic promotions with his viral Future Landfill campaign, and has recently launched a for-purpose, social-good advertising agency called Silver Lining. As he always says, when in doubt turn to your right side.

Talking Points

Re-train your brain to be more creative in under an hour.

Developed by Alex with Russel Howcroft, The Right-brain Workout keynote is designed to help businesses, schools, and organisations harness their creative thinking skills as individuals and as a collective.

What is creativity?

There's a misconception when you mention the word “creativity” that it’s reserved for an elite few. But creativity is a part of everything humans do. It’s in science, business, marketing, cooking, design, service, building, architecture, sales, relationships, and much more. Alex breaks down the barriers and opens up minds to the the business of creativity.

How you can use creativity to change the world, and make yourself happier in the process.

Here Alex runs through how he was able to get a statue of Nicky Winmar made, get supermarkets to re-think their short-term plastic promotions, and raise hundreds of thousands of dollars for a range of charities. And he details the positive effect that helping people has had on his mental health, and how it’s important for everyone to act with compassion too.
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