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The Art of Seeing


Alina Gozin’a is an interdisciplinary artist. She has lived and worked in Odessa, Berlin, Amsterdam, LA, New York, and now calls Sydney home. In her ‘former life’ she was a tax advisor in Banking & Finance at PwC but her passion for storytelling led her to pursue a postgraduate degree in Media Arts and Production at UTS. She went on to become a Cannes Lions nominated, award winning creative, using photography, film and art to tell stories for global corporations and her art.

Alina’s business acumen and her creative approach uniquely position her to bridge the gap between Art and Commerce, something she is passionate about.

She has been featured on ABC breakfast news and various radio interviews AFR magazine, AFR newspaper, SMH, and many other media. In 2021, she was invited to be a part of a TEDxSydney video exploring the topic of Hybrid Work | The Belonging Imperative.

Alina has photographed notable personalities such as Scott Farquhar, Frank Lowy, Andrew Forrest, Anthony Pratt, Gretel Packer, Judith Neilson, Kevin Rudd, Christine Lagarde and the Oscar winners Alicia Vikander and Emile Sherman; actors like Ewan McGregor, South Park’s Legends Trey Parker & Matt Stone, Michael Shannon and many more.

She has executed campaigns for global companies like HBO (NYC and LA), Tribeca Film (NYC), Grey (NYC), Madame Figaro (FRANCE/NYC), Stan, Forbes, AFR Magazine, Harper’s Bazaar, Marie Claire, GQ, SMH, Good Weekend Magazine, Universal Music, Sony Pictures, Sony Music, Warner Bros (NYC), BMF, ABC, SBS, Channel 9, Westfield NYC, Scentre Group, QIC, Lend Lease, Mirvac, Walker Corp, Charter Hall, Dexus Property Group, Cbus Property.

As an artist, Alina has had numerous solo exhibitions and is represented by Wentworth Galleries and Flint.

As a speaker and educator, Alina is invited to talk about Creative Intelligence, intent, trust and vulnerability ( something she learnt about through her photoshoots of high-profile personalities and those living on the fringe of our society).

Alina’s international teaching experience includes teaching training sessions, master classes and keynote speaking appearances in New York and Sydney.

Community work means a lot to Alina and she’s worked with Art Start in NYC, I-Manifest, MMAD, R U OK and The Royal Hospital for Women Foundations in Sydney.

Alina is a passionate artist and the Art of Seeing is her way of sharing this passion.

Talking Points

Creative Intelligence: Unlock Your Creative Potential with THE ART OF SEEING

Are you ready to embark on a transformative journey that will unleash your creative potential? The Art of Seeing invites you to captivating talks and enriching training sessions skilfully presented by Alina Gozin'a, a renowned photographer, artist, and keynote speaker. Alina's inspiring sessions are designed to challenge you to embrace your creativity wholeheartedly rather than dismiss it.

The Art of Seeing encourages audiences to perceive ordinary things in extraordinary ways, which is the key to successful innovation. Creative intelligence lies at the heart of Alina’s philosophy, and she is committed to guiding you in harnessing this powerful tool.

During these captivating workshops, Alina will take you behind the scenes of her iconic AFR Magazine covers, featuring notable personalities like Scott Farquhar, Melanie Perkins, Frank Lowy, Andrew Forrest, Judith Neilson, and more. Witness her artistry and learn how to use storytelling to communicate powerful messages through a single frame.

The journey of creativity involves embracing paradoxical tensions, such as risk and trust, reaction and response. Alina will expertly guide you through these elements, helping you pivot your point of view to create images that tell your own story.

Claim the decisive moment and learn the art of execution-a crucial skill in the pulse of innovation, where The Art of Seeing truly excels.

This workshop will open your eyes to the pivotal role creativity and lateral thinking play in your profession and the world of business and innovation. Prepare to be amazed as you nurture your creative genius and embark on a path of endless possibilities with The Art of Seeing!
The Art of Seeing workshop was a truly immersive experience that exceeded my expectations. Both Alina and Shane presented the right mix of theory, practical demonstration and anecdotes through a photographer's lens that was not only highly relevant but also extremely translatable to an audience of professional consultants. I received a lot of positive feedback about the session particularly around the refreshingly different perspective it provided to those who attended and the energy and enthusiasm of the presenters.Thanks Alina and Shane for such an engaging, interactive and thought provoking experience. PwC

Alina Gozin’a showcased the 'Art of Seeing' to a group of over 400 people for our International Women’s Day 2022 conference. I was privileged to host what was to be a very powerful representation of Women from all walks of life and career paths.The fact that the exhibition was thought provoking, stimulating and able to inspire a broad group was amazing and well worth the time.

Stock Exchange

Seeing through the lens of Alina is like switching from black and white to technicolor. A prodigiously talented photographer and artist, Cox were privileged to experience her 'Art of Seeing' talk. She wove her incredible journey from Russia via Europe and New York to Australia throughout. Entertaining, insightful, and instructive. Her unique methodology resonated deeply with our studio.

Cox Architecture

Alina presented The Art of Seeing at New Chambers to an audience of barristers, solicitors and litigation funders. As a group of professionals normally accustomed to focussing on depth and detail, Alina’s talk sparked everyone’s imagination and pivoted their point of view in the most unexpected of ways. She drew attention to the beauty and complexity that can be found in the surface layer. Alina’s talk was inspiring and a lot of fun. What was meant to be an hour keynote, evolved into an interactive session where every attendee was engaged.

New Chambers
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