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World-Renowned Pastry Chef, Artist & Entrepreneur


Amaury Guichon is a world-renowned pastry chef, artist, and entrepreneur with over 52 million followers across his social media channels. Born in Cannes, France, and raised in the Haute-Savoie region bordering the French-speaking part of Switzerland, Chef Amaury began his training in culinary arts and pastry at the age of 14, showing an aptitude for creativity.

Chef Amaury’s unique vision of creating trompe l’oeils of physical objects and figurative elements entirely out of chocolate has made him a benchmark for chocolate creativity among chefs. His take on patisserie is rooted in French gastronomy, and his skills and craftsmanship have become widely watched. Early in his career, he won several local showpiece contests, which helped him earn recommendations from seasoned chefs. Amaury deepened his knowledge of pastry at the prestigious Maison Lenôtre in Paris and was named one of the best apprentices in the Paris region by the MOF organization in 2010.

After working for Lenôtre on the French Riviera and Hugo & Victor in Paris, Amaury qualified for a nationwide TV reality show contest in 2013 called “Qui Sera le Prochain Grand Pâtissier?” Following his successful performance on French TV, Amaury was offered the opportunity to join the high-end pastry company Jean-Philippe Patisserie as Chef de Partie Product. In 2016, he started publishing his creations on social media. Following the success of his videos, Amaury started his own company to consult and teach classes to professionals worldwide, setting up a series of masterclasses that have taken him to various countries.

After 17 years in the pastry industry, Amaury opened his own pastry school with Chef Michel Ernots in Las Vegas, offering a ten-week intensive program covering all aspects of pastry. Chef Guichon has received numerous accolades for his work, including being named one of the Top 10 Pastry Chefs in the United States by Dessert Professional Magazine.

In his first book, Amaury takes readers on a gourmet adventure, sharing his most precious secrets and artistic journey. You can work side-by-side with him and be transported to different continents and across his 12 signature recipes while learning a multitude of techniques. In November 2021, Chef Amaury Guichon launched his own TV show on Netflix called “School of Chocolate,” which was an instant success, in the Netflix top 10 TV shows in over 50 countries and received a James Beard Awards nomination, cementing Chef Guichon’s status as one of the world’s top pastry chefs. His desserts are the kind that leave you speechless, and you can work side-by-side with him and be transported to different continents and across his 12 signature recipes while learning a multitude of techniques.

Chef Amaury is a highly sought-after speaker for fireside chats and demonstrations, having traveled extensively to events around the world to showcase his work. He has a wealth of knowledge in the culinary arts, particularly in pastry arts and patisserie, as well as in social media, personal branding, and entrepreneurship.

Talking Points

Pastry Arts/ Patisserie

Social Media

Building a Personal Brand



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