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Founder Good Empire & Co-Founder of Vinomofo.

We need to change our culture of business, for good.

André Eikmeier is a founder who is trying to do something good for the world.

He co-founded online wine start-up Vinomofo with his brother-in-law Justin in 2011 and built it into a $100m global company.

Life before that is a twenty-year study in the art of failing - from dropping out of university, a failed family business, an acting career in four out of five of Australia's worst TV shows, a singing career that never transcended being the lead singer in a One Hit Wonders covers band, a theatre company that imploded on its first production, an events company that peaked at the launch of an adult sex toy brand, a film company that nearly saw him plummet to his death from a joy ride helicopter, and a year-long kombi wine adventure around Australia...

In 2018, following an existential crisis driven by a profound sense of concern for the world and an awakening of privilege and responsibility, André founded Good Empire, a gamified impact platform to gather, unite and empower an empire of good humans to help save the world.

Talking Points

Road to Vino - A Story of Failure, Resilience, Transformation and Happiness

It took twenty years, five failed businesses and three unsuccessful careers to build the overnight success that is $100m global online wine startup Vinomofo.

Woven through a moving story of 50 Stones and an epiphany, André shares a very real and raw account of the failures, triumphs and hard and vital lessons that have shaped the company and him as an entrepreneur.

This is the real truth - the fears, the impact of being an entrepreneur on friends and family, the soul-searching.

Who this is for:
Founders, entrepreneurs, small business owners, teams going through disruption or transformation, people looking for happiness and balance

Key Takeaways:
- How to create a culture that is not afraid to fail
- Tools to help teams cope with failure, adapt to change
- A new perspective on life that just may be the secret to happiness

Human Business - Changing Culture for Good

Our culture of business is broken.

The relentless pursuit of growth for growth’s sake, no matter the cost; more over better; profit without purpose; manipulating customers and employees for optimisation and efficiency; taking no responsibility for community or the planet - it’s not sustainable.

People are holding organisations accountable, and even the mighty are falling on account of poor culture. Companies are realising they must create value not only for shareholders, but for all - customers, employees, suppliers and the community. Organisations want to change, even if only because they know it’s the only way to survive and grow. But they need help.

André shares with us the Human Business Manifesto - a model for changing the culture of business for good.

Who this is for:
Founders, entrepreneurs, business leaders, teams, and anybody who wants to see a change for good

Key Takeaways:
- How to create a sustainable, enduring human culture
- New human business definitions of success
- Inspiring examples of companies leading the movement, and how you too can be a human business.

How to Grow a Tribal Brand

In modern marketing, you cannot afford to buy and churn attention, you must create a brand that stands for something, that is a beacon that unites a tribe of people who care.

André shares his insights from creating one of the most engaging wine brands in the world, and shows us how to align purpose, culture and brand, how to tell a story that people will care about and talk about.

Who this is for:
Founders, entrepreneurs, business leaders, executives, marketers

Key Takeaways:
- Tribal Methodology for defining purpose, your why, how and what you stand for
- Community Canvas model for finding your tribe, and what unites them
- Brand Values, the Core Idea and telling stories that people will talk about
Andre Eikmeier’s presentation was the highlight of our graduate networking dinner with senior leaders. The personal values that drove his journey and the authenticity of his presentation style aligned with our business and leadership behaviours. He shared deep insights into his career that inspired our group, demonstrating resilience and humility. He shared his business model and their customer-focused strategy which also rang true to our group, all in an incredibly engaging and entertaining presentation that had the room laughing and participating. We would definitely recommend Andre. RSM Bird Cameron
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