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speaker

Ashley
Fell

Social researcher and Head of Communications at McCrindle.

Effective leaders prioritise people.
Profile

Ashley Fell is a social researcher, TEDx speaker and Head of Communications at the internationally recognised McCrindle. As a trends analyst and media commentator she understands how to effectively communicate across diverse audiences.

Current Work:

From her experience in managing media relations, social media platforms and content creation, Ashley advises on how to achieve cut through in message-saturated times. She is an expert in how to communicate across generational barriers.

In addition to delivering keynote presentations at conferences, Ashley is booked to conduct training days for corporate and not-for-profit clients, facilitate panels across an array of industries and deliver workshops across diverse generations. From generational change to responding to technological disruption, from key demographic transformations to social shifts, Ashley delivers research-based presentations dealing with global and national trends.

With academic qualifications in communications, an ongoing role in managing the deployment and visualisation of national research studies, and with her position leading the communications strategy at McCrindle, Ashley brings robust, research-based and experienced content to her engaging presentations and consulting.

Media
Expertise
Talking Points

Changing times, emerging trends

This session gives an analysis of our fast moving times and a snapshot of the key trends redefining our society. It will deliver an overview of the changes and insights to help organisations not just respond to the trends but to shape them. From technological trends to demographic shifts, from social change to generational transitions, this session will define and strategically respond to each of these mega-trends.

A demographic snapshot of Australia: Now and towards 2025

To engage with people and connect with communities, we need to understand the data and the demographics. Population analysis tells a fascinating story of Australia today and reveals clear trend lines. In this session, Ashley uses the latest demographic data to give a snapshot of the changes, the trends, the challenges and the opportunities for your brand, organisation and sector.

21st Century consumers and the key influence upon them

Consumers today are engaging with global brands more than ever before and the brands that drive them are no longer just of US or UK origin but rather across Europe, Asia and through the Middle East and beyond. The low loyalty era of a decade ago has given way to brand evangelism today. Consumers are empowered to push back on brands or large corporate and in a world of peer review sites and social validation, organisations that rely more on influence than power and interaction rather than paternalism, will engage effectively today.

The new world of work; Understanding the emerging workforce, adapting to the new workplace

Over the last couple of years the world of work has undergone a massive transformation. From portfolio careers to teleworking, from the gig-economy to the growth of the start-up culture. How, where and why we work has significantly changed. This session looks at how to recruit, retain, manage and train top talent, and how to create a workplace culture and engage a diverse workforce to bring about greater productivity and engagement.

Understanding and engaging with Generation Z

Today’s generation of teenagers and children are the first generation to be wholly shaped in the 21st Century and so are our first truly digitally integrated, wirelessly connected, global generation. However they are more than just students; within the next decade they will comprise over 1 in 4 of our workforce and they are currently consumers with customer influence well beyond their economic footprint. This session will equip attendees with the knowledge and skills to engage this post-literate, multimodal and tech-savvy generation.

The millennial workforce; Creating culture, purpose and impact

Generations Y and Z will soon comprise more than half of the workforce and so understanding their preferred way of work is essential for effective engagement. In this session Ashley will give an overview of creating an engaging culture for a multigenerational workforce.

Digital communications for changing times; Thriving in the screenage and engaging with online communities

In an era of message-saturation, the challenge for organisations is to deliver quality content that will get cut-through. In this session, Ashley Fell, who leads the communications strategy at McCrindle, will share the latest research findings into media consumption, emerging technologies and the key influences on decision-making. She will define the elements of effective communication, means to maximise retention, and the trends in online communities.

Bringing research data to life

The emerging generations of business leaders are digital, visual, and global in outlook, and they expect information to be presented in compelling ways. While the last few years have introduced big data to business, the challenge is interpreting the data and communicating the trends and insights effectively so that leaders can make strategic decisions. Just as “a picture tells a thousand words”, an infographic presents a large number of data points in an easily accessible visual format. As pioneers in this emerging data visualisation area, and as Australia’s leading research visualisation experts, Ashley and the McCrindle team are able to interpret the key data and present the summarised insights in innovative and visually accessible ways.

Leading teams in changing times

In a world of flat structures and consultative practices, coaching and mentoring has replaced commanding and controlling. This session delivers the latest findings on how to effectively motivate and lead teams in these 21st Century times. It provides an overview of the best HR practices for today: from attraction and engagement strategies to management practices that connect with an intergenerational workforce.

Recruiting, retaining & training the new generations at work

The future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping the business landscape. Our world is experiencing the biggest generational change since the birth of the Post-war Baby Boomers. Increasingly Baby Boomers are downshifting, Generation Xers and Ys are the emerging managers, and the Gen Zeds are today’s new employees. Therefore it is critical to understand the attitudes, values and expectations of the diverse generations comprising today’s workforce.

This session will outline the new demographics and the social trends which have shaped Gen Y and Gen Z. This session will identify the HR implications of these new attitudes, values, and workplace priorities of today’s employees. Ashley will highlight applications of this to effective employer branding, attraction and retention strategies, workplace communications and effective management styles.

Leading, innovating and thriving amidst transformative times

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation. While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future. In this session Social Analyst Ashley Fell will navigate the megatrends transforming Australia and the financial services sector to deliver a snapshot of 2025. She will discuss the key implications of these changes on clients, employees and the broader community and how financial advisors through collaboration, innovation and adaptation, can thrive in these times of change.

The top 5 trends transforming buildings and the industry

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to growing expectations, our society continues to change rapidly, with big implications for the building industry. In this session, social researcher Ashley Fell will analyse these changes and give an overview of the Top 5 trends that continue to shape our society, looking at their implications for buildings, building codes, and the industry as a whole.

The top 5 trends transforming the Aged Care sector

he future of industry is shaped not just by the technological changes but also the sociological changes. Indeed what defines our 21st Century is the massive technological change which combined with the huge demographic change is reshaping not just Australia as a whole but the aged care landscape specifically.

In this session, social researcher Ashley Fell will analyse these changes, the trends, the challenges, and the opportunities for the aged care sector and give and overview of the Top 5 trends that continue to shape our society and the sector. She will unpack McCrindle’s latest research and segmentation analysis of Baby Boomer and Builder generation, outlining the generational and attitudinal shifts taking place and the lifestyle expectations of today’s retirees.

A snapshot of the changes transforming real estate

Only occasionally in history do massive demographic changes combine with huge social shifts, ongoing generational transitions and unprecedented technological innovation so that within the span of a decade society altogether alters. Australia is currently in the midst of one such transformation.

While such change impacts everyone and every organisation, the leaders that will future proof their organisations are those who understand the times, influence the trends and shape the future.
In this session Social Analyst Ashley Fell will navigate leaders in real estate through the megatrends transforming Australia and deliver a snapshot of 2025. She will discuss the key implications of these changes on property, housing demand, generational change, marketing and communications.

Engaging with today’s students, communicating with prospective parents

Nowhere is generational change more evident than in Australia’s schools. Generation X are the emerging leaders and school-parents, Generation Y are the new teachers and Generation Z comprise today’s students, the most global, visual, and technological generation ever. Never before have the generational changes, social trends, and demographic shifts combined to impact schools in such significant ways. In this session, Ashley will outline Australia’s growing and changing population, household shifts and emerging family structures, socioeconomic changes and redefined household budgets, parents as customers and their independent schooling expectations, and how social media and digital integration is transforming learning spaces, places, and styles.

The top trends transforming students, institutions & society.

In this session Ashley will give an overview of the technological, global, financial, generational, and social shifts in the education sector today. Population trends both nationally and regionally are redefining Australia. Demographic and social trends, such as emerging cultural diversity, the implications of an ageing population, household transformations, and increased mobility are creating significant changes. Generational shifts and leadership transitions are emerging through educational forecasts, changing life-stages, new expectations, and emergent careers. In addition, workforce trends such as teleworking, tenure shifts, multi-career expectations, and emerging attraction, retention, and engagement factors are all affecting and informing the changing face of tertiary education in the 21st century.

Future proofing careers; How educators and employers can equip the next generation to thrive in changing times

From an ageing population to changing household structures, from population growth to generational change, and from housing mobility to growing expectations, our society continues to change rapidly, with big implications for careers and the workplace. In this session Ashley will provide an overview of the key megatrends transforming the workplace and careers of the future. She will deliver a snapshot of Australia now and by 2025, giving a forecast of the transformative changes and insights into how to engage, develop and lead the new generations.

The Future of Education

This session provides an outline of the current structural changes and emerging trends impacting education now and over the decade ahead. For universities, TAFEs, private colleges, and independent catholic and public schools, education is undergoing seismic shifts. This session will give an overview of the technological, global, financial, generational, and social shifts in the education sector today.
Topics

Business

  • Culture
  • Mastering Leadership
  • Change Management
  • Purpose & Vision
  • Future of Work

Innovation

  • Futurists
  • Aged Care Technology
  • Digital

Motivational

  • Connection & Storytelling

Politics & Advocacy

  • Intergenerational Leadership
Feedback
Ashley was polished, succinct, poised and in every way, a truly professional speaker that engaged at a deep and personal level with my clients. The content matched the brief perfectly, and of the 20 speakers I engaged this year, Ashley ranks among the best, if not the best. Financial Institution
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