In 1998, Bec Brideson became the youngest female advertising Creative Director in Australia and joined an exclusive rank attained by only 3% of female creatives in the world.
Bec’s innovative work on clients such as Virgin, Holden and many others won numerous awards bolstering her reputation for unique ideas and indispensable value. Adland’s favourite female prodigy rose up the ranks with rapidity, yet Bec recognised both the gender inequity around her as well as a lucrative ad-land blind spot.
This led to Bec opening her own agency, Venus Comms, the first in Australia focused on revolutionising marketing-to-women in 2004.
Over the past number of years, Bec has expanded by opening up a consultancy practice where she advises businesses like AFL and AGL on how to leverage the impact of the fast-rising and very lucrative female economy.
Bec has written her first book on the female dollar called ‘Blind Spots’ and is now a highly sought-after speaker. Bec travels globally and nationally to talk about her successful methodology and singular perspective on how we can improve the way modern businesses connects with and leverages the disruptive and growing force of the disruptive female dollar
A revealing and in-depth look at how the new female economy is changing the world, our lives but in particular business. Like with technological transformation, Bec makes the compelling business case for why senior leaders should leverage the female$ dollar through proactivity now, not reactivity later.
In the face of increased political volatility, economic stagnancy, and rising tech costs - it’s time we turn to low-cost innovation that has been right under our noses. Bec Brideson makes the case for expanding our historically traditional business lens, to include the singular innovation and modern insight of the female lens. Packed with numerous local and international case studies, Bec takes you through her singular framework for how a female lens can build your business an assured and very profitable future that engages and maximises the talent of your staff and the rise of the new female economy.
Get the low-down on Bec Brideson’s proven methodology for capturing a greater share of the female market and 30% growth year on year. Bec is keen to share it with innovative businesses, and disruptive and visionary leaders who want to get ahead of the future, and leverage gender in the pursuit of greater and more lucrative opportunities and the fast-rising female$ dollar