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Futurist, analyst, advisor, commentator, author.


Bernard Salt is widely regarded as one of Australia’s leading social commentators by business, the media and the broader community.

Current Work:
Bernard heads The Demographics Group which provides advice on demographic, consumer and social trends for business.

Prior to that Bernard founded KPMG Demographics.

He writes two weekly columns for The Australian newspaper and was an adjunct professor at Curtin University Business School between 2010 and 2020.

In conjunction with KPMG Australia he hosted a top-rated podcast called “What Happens Next” which discussed rising trends and important business issues.

Bernard is one of the most in-demand speakers on the Australian corporate speaking circuit.

He is well known to the wider community for his penchant for identifying and tagging new tribes and social behaviours such as the ‘Seachange Shift’, the ‘Man Drought’, ‘PUMCINS’ (pronounced pumkins) and the ‘Goats Cheese Curtain’.

He is perhaps best known for popularising the phrase “smashed avocado” globally.

Bernard was awarded the Member of the Order of Australia (AM) in the 2017 Australia Day honours.

Talking Points


The way we work in the future will look vastly different to today's landscape. Globally, it's predicted that the workplaces of tomorrow will be much more mobile, agile and connected as technology changes how and where work is done. In fact this trend is underway with increasing numbers of people working in the ‘gig economy’ where portfolio careers feature, people work more flexibly, and many work virtually or remotely. For those who will still work in jobs, they will have a great turnover in the number of jobs they will hold, as well as different industry sectors The workforce and workplace as we know it is dramatically shifting and it's clear we are entering a time of significant change. Where will the new growth areas and opportunities be?

Webinar: Rebuilding Australia

This presentation tracks the new businesses, work practices, consumer behaviours created by coronavirus. In a post pandemic world, Australians will commit to a revitalisation of local manufacturing and especially in agribusiness, chemicals, light fabrication. And the experience of working from home will deliver a new productivity, lessen commuting, upskill the workforce in self-sufficiency and create new businesses in technology. The home officewill morph into a home (TV) studio. Plus, on the relationship front, this experience will make us less self-focussed and more community-focussed in our orientation. We might even view love differently: more about giving and sharing. Is there a way that we can make this horrible experience create a stronger, more resilient and more caring Australia? Talks about how Australia will change during the 2020s as a consequence of coronavirus

Webinar: Refuge Australia

In the post pandemic world, business, skilled and ambitious migrants will flock down under in search of opportunity, hygiene and quality of life. Australia boomed in the 1920s and again in the 1950s. The large-scale injection of government and corporate dollars in the past has created new businesses and technologies. Australia’s leading bio-tech company, CSL, was formed just prior to the Spanish Flu epidemic; some of Australia’s most successful corporations were formed by migrants flowing to Australia after WWII such as Frank Lowy (Westfield) and Dick Dusseldorp (Lend Lease). Australia’s isolation and opportunity are irresistible after calamitous events. New businesses will flourish in the 2020s and especially in agribusiness, manufacturing, defence support, technology and systems development. When this is over we’ll be up for profound change! Puts the case that Australia has always prospered attracting talent and investment after adversity.

Webinar: Caring Australia

Puts the case that after months of lockdown relationships will be reformed and strengthened within families and communities. The early selfishness of hoarding and non-observance of lockdown shifts as the death toll rises and we focus on acts of kindness and love. Households will be more caring, more prudent, more cautious and perhaps also less narcissistic following this experience. The new businesses will have a stronger balance sheet. Relationships tested by adversity will be stronger. Families will be strengthened by time spent together and by the common experience off ear. The home will morph into a fortress. Fridges and freezers will protect us against this happening again. We will rediscover the strength of neighbourhood. Argues that Australia and Australians will be kinder and stronger on the other side of adversity

Webinar: Career Catapult

This webinar tracks jobs on the rise and jobs in decline. In the lead up to the pandemic it was all about skills but in the post-pandemic world there’s another lifeform that will emerge. The entrepreneur, the adaptable, the technologically adept. The time to be a CEO isn’t now-dealing with contraction and lay-offs-it’s later this year when the rebuilding begins. The generation that stands to benefit from this transition is 35-39-year old Millennials for it is they who will lead us forward. The pandemic will represent a break point in careers and in the skills required. Cites evidence and examples of jobs, businesses and skills that will thrive in the post-pandemic world.

Jobs & Businesses

Move aside knowledge workers as Australia rebuilds and rewards the bold, the proficient, the agile and the determined. Manufacturing, logistics, agribusiness and an air of irresistible optimism pushes Australia forward in the 2020s.
Be part of the movement to create the jobs of the future

Regional Revival

The drought has broken, the bushfires have been quelled, and in a post-corona world big-city escapees will seek out rural communities ‘with the lot’.
Let’s talk about what’s required to create a turnaround town (apart from rain)

Post-Corona Customer

Oh, the lessons we have learned. Bigger freezers, Buy Australian, the rise of the value-contribution equation, self-sufficiency, home-office to home-studio and the possible end of pillowfication.

Old customers went into lockdown… new customers with new preferences will come out the other side

Megatrend Reckoning

The apocalypse has been reframed as a pandemic.  Trade, travel, health, defence, education and a pressing need for new local businesses create opportunities and pose threats for Australia.

There is no going back to the way things were… let’s start thinking about the way things will be

The Consumer-Voter-Celebrity Shift

The lucky generation’s exposure to adversity resets values, thinking and behaviours perhaps leading to the beginning of the end of narcissism.

From “me” to “we” in how we think, behave and in who we admire… but how long will it last?

Rebuilding Australia: the role of manufacturing in creating a stronger nation

The coming of the coronavirus has changed Australia and the Australians. We are more focussed on the idea of self-sufficiency and especially when it comes to manufacturing. Australia will strengthen its manufacturing capabilities during the 2020s and especially in Melbourne’s South East manufacturing heartland. New businesses, new technology, perhaps even new markets will drive a new generation of manufacturers to carry on our proud tradition of making things. But what are the skills, the training, the support mechanisms that will be required in the 2020s? Now is the time to think boldly no so much about the challenges that lie ahead but of the opportunities. Bernard Salt AM is one of corporate Australia’s leading thinkers on matters relating to the future. Do not miss this compelling sessions scoping the prospects for manufacturing in South East Melbourne and Australia

Bernard Salt is a leading Australian Keynote Speaker. Bernard Salt is a popular Keynote and Conference Speaker and is available to speak at conferences, events, webinars and virtual presentations.

Bernard Salt is also available for Q&A or In Conversation events and as a panellist. Bernard Salt and is a global thought leader on consumer behaviour, the future of work, and future trends.

Enquire online to engage Bernard Salt for your next event.

Bernard is outstanding - fascinating research and insights presented with energy and humour. First class presentation style. Oracle Corporation

Bernard Salt was fabulous. Funny and at the same time informative. He was really great.

RCSA Australia & New Zealand

Bernard has a presentation that can be easily tailored to target many industries. He is very engaging and can turn sometimes 'dry' topics into humourous reflections of the world in which we live. He really made our delegates sit up and reflect on their future plans, and given the broad scope of demographic and social trends he speaks on, he also managed to engage their partners also.

IGA Distribution

As always, a terrific speaker that totally holds the room.

Australian Automotive Aftermarket Association (AAAA)
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