Book Campbell Macpherson for your next event

The secret to extraordinary leadership? Enabling people to want to change.

Profile

Campbell Macpherson is an international leadership and change expert, an Executive Fellow of Henley Business School and an award-winning author including 'The Change Catalyst', the 2018 UK Business Book of the Year.

He enables leaders worldwide to build extraordinary leadership teams and create extraordinary leaders of change – starting with themselves.

His lengthy list of careers includes Senior Adviser to the Abu Dhabi Investment Authority, Strategy Director of Zurich Life, HR Director of the UK's largest IFA Network, Marketing Director of Virgin Wines and Head of eBusiness for the AMP Group. And he still holds the record for being the worst pilot ever to make it through to jets in the Royal Australian Air Force.

Expertise

Talking Points

Leading with Influence

Extraordinary leadership occurs when EQ meets delivery and, with the help using Campbell's proprietary tools and insight, we can all become extraordinary leaders. Leaders who display the '12 Traits of Extraordinary Leadership', who listen to understand, influence without authority, and
engage the people around them to bring about successful and sustainable change.

Leading successful change

88% of change initiatives fail. The same is true for business strategies, mergers and acquisitors. And it is almost always due to poor leadership. With Campbell's insight, you can be the 1 in 8 who succeeds.

Extraordinary leadership teams

Your leadership teams hold the keys to your organisation's success, or failure. Explore the '9 Components of an Extraopridnary Leadership Team' and define where your team sits on 'The Spectrum of Leadership Teams' - and how to enable it to become extraordinary.

You: Part Two

Your 50+ employees are your most valuable - they are the ones with all the experience. Your 50+ customers are your most lucrative - the ones with all the money. Are you doing all you can to ensure they remain loyal to your business? Are you really?

Leading in an AI world

You can’t out-robot a robot. Being human is your superpower: hone it.

AI is the most disruptive change in a generation – with significant consequences for every industry, every organisation and every ‘white collar’ occupation.

As a leader, your success, the success of your organisation, and the success of your people will depend upon your ability to embrace the uncertainty, look for the opportunities and lead them through the changes ahead.

Leadership is critical.

In this keynote, we explore the 3 main scenarios for AI (False Dawn, Augmented Intelligence, Human Displacement), reveal the 9 essential leadership traits for an AI world and explain how to embed them in your organisation.

Key Take-aways

“You won’t be replaced by AI,” I say to audiences worldwide. “You will be replaced by some one using AI.”

The AI era has arrived and is here to stay. It will enable us to be more productive and more innovative – if we are willing to embrace it. It will open up opportunities for entrepreneurs, and it will have significant consequences for every organisation and every team worldwide.

9 essential leadership traits for an AI world:
1. Embrace the change. Lead the change.
2. Understand the potential consequences of AI
3. Strengthen your strategic core
4. Soothe the fears about AI
5. Unleash curiosity
6. Champion ‘What If?’ Thinking
7. Encourage healthy scepticism
8. Hone your Emotional Intelligence (EQ)
9. Adopt Stewardship

Leaders who develop these uniquely human qualities will possess the opportunity to thrive in an AI world.

Leaders who don’t will be replaced.

Organisations that don’t develop emotionally intelligent leaders will be usurped by those who do.

Topics

Business

Politics & Advocacy

Media

Video

Campbell Macpherson | Inspirational Keynote Speaker | Saxton Speakers

Campbell Macpherson | Keynote Topics | Saxton Speakers

Campbell Macpherson | Business Book of the Year Awards Keynote | Saxton Speakers

Campbell Macpherson | Leading Change Keynote | Saxton Speakers

Feedback

Campbell is an engaging public speaker who conveys his passion for the subject. He uses tangible examples to illustrate the topics and his key skill is that he manages to make complex topics ... keep reading accessible. Roland Berger

Campbell is a dynamic, engaging presenter. Never frightened to challenge his audience, always focused on delivering useful and insightful material with the ability to make the listener think. You never forget a Macpherson presentation.

James Hay Group