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Campbell
Macpherson

The Change Catalyst

Profile

Campbell Macpherson is an international business adviser, change leadership expert, Executive Fellow of Henley Business School and award-winning author.

His first book, The Change Catalyst, was the UK's 2018 Business Book of the Year. He travels the world giving keynotes on leadership, change and thriving in the second half of your life. He also runs 'extraordinary leadership teams' and 'leading with influence' programs for major corporations worldwide. His clients include some of the world's largest fund managers, law firms, international tech firms and even the UK Police.

In a wide-ranging career, Campbell has been an entrepreneurial CEO, Strategy Director of Zurich, Marketing Director of Virgin Wines, Senior Adviser to one of the world's leading Sovereign Wealth Funds, HR Director of a 1000-person Financial Services business and eBusiness Director of AMP. He has a Physics degree from Melbourne University and began his long list of careers flying jets (badly) in the RAAF. He moved to the UK in 1999 and splits his time between the UK and Australia and wherever his clients need him to be.

Expertise
Talking Points

Leading Change (Change is inevitable: Successful change isn't)

88% of change fails. Campbell engages your leaders and your people to be the 1 in 8 who succeed. The ability to lead change is the most important leadership skill of them all. The ability to embrace change is their most important life skill. Your leaders and your people need both.

Who is this for?
From the C-Suite to the team leader - because leaders exist at all levels of an organisation. And Campbell has delivered his Leading Change keynotes across the management spectrum: to C-Suite executive teams, the senior partnership of a major global consultancy; the senior clients of a major UK law firm; middle managers of FTSE100 companies, travel firms, insurers, fintech clients and the UK Police; 1000+ all employees of a global advertising firm; and MBA students at major universities.

Key Takeaways:
- The five key truths about change
- The essential ingredients of successful change leadership
- How to navigate the change curves and help your people to do the same

Extraordinary Leadership / Leading with Influence

The whole point to leadership is to deliver - through people. But it has nothing to do with hierarchy. It has everything to do with influence. Extraordinary leaders use their emotional intelligence to engage people to deliver extraordinary, sustainable results. We can all move towards becoming extraordinary leaders. This keynote picks the best bits from Campbell’s internationally-acclaimed ‘Leading with Influence’ program that he runs to create the next generation of senior leaders for organisations worldwide.

Who is this for?
From the C-Suite to the team leader and the subject matter expert - because leaders exist at all levels of an organisation. For people who manage few people or even no people - but still need to reach out across the organisation to deliver the desired outcomes. In other words, for all of us.

Key Takeaways:
- The key traits of an extraordinary leader
- Practical ways to build EQ and begin to influence without authority
- Practical tips for Communication that Works and developing a strategy that gets delivered

Thriving in the Second Half of your Life

Ageism is the biggest ism of them all - more common than any other form of discrimination based on gender, gender recognition, sexual preference, race, religion, the lot! It is also illegal and yet rife in the workplace, and in society in general. If the Over 50s were a nation-state, we would be the fifth largest economy in the world and growing the fastest. Yet too many companies take their most valuable and experienced employees for granted and/or patronise their most lucrative customers - those with twice as much money as their other customers combined. It is time for organisations to maximise the benefit from their over 50 people and customers. It is time for those of us who are over 50 to readjust our mindset and thrive in the second half of our life. This is our time to thrive! Based on the book: ‘You: Part Two’ published globally by Hachette.

Who is this for?
For senior executives, marketing managers, HR managers and anyone who is either over 50 or planning to be over 50 one day. For HR executives who need to include ageism in their D&I program - the most widespread form of discrimination of them all.

Key Takeaways:
- How to unlock the value of your over 50s people
- How to appeal to your lucrative over 50 customers
- How to thrive in the second half of your life
Media
Feedback
Campbell is a dynamic, engaging presenter. Never frightened to challenge his audience, always focused on delivering useful and insightful material with the ability to make the listener think. You never forget a Macpherson presentation. James Hay Group

Campbell is an engaging public speaker who conveys his passion for the subject. He uses tangible examples to illustrate the topics and his key skill is that he manages to make complex topics accessible.

Roland Berger
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