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Canna
Campbell

Creator of SugarMumma.TV & the $1000 Project

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Profile

After a successful career as a financial planner at a major bank, Canna was inspired to begin her entrepreneurial journey by starting her own business (SASS Financial) & educating the everyday people about personal finances. She launched her YouTube channel SugarMammaTV after realising there was a need to connect with people who felt intimidated, confused & overwhelmed by personal finances. Through her nurturing approach to educating and helping others achieve their financial goals, Canna's audience grew to a global community of like-minded individuals who share passionately in her mission to better their lives through mindful & sustainable financial freedom.

Canna says, “Through having conversations with people about money, I realised there was a massive gap in financial literacy & that people were holding themselves back from creating a more financially stress-free life for themselves. So many people assume a financial planner wears a suit, sits behind a desk & will tell them to stop spending. This is not the case at all, it is all about balance & baby steps which are aligned to powerful & meaningful goals".

As a regular paid guest on Channel 9's Today Show, Today Extra & Today Weekend, Canna is frequently featured in the media and is invited to comment on the latest trends, news and research relating to finance and investment. Her inspiring content is covered by the Daily Mail on a fortnightly basis and she has been quoted by
The New York Times as someone who offers "a glamorous vision of a life in minimalism and saving".

As an author of a best-selling book The $1000 Project, Canna's publishing journey is thriving as she releases her second book Mindful Money in August 2019. She is frequently invited to share her knowledge as a keynote speaker at empowering and inspiring conferences held by the likes of VOGUE Codes & Business Chicks.
With a growing number of engaged viewers who consistently come back to her for savvy financial solutions, strategies and hacks, Canna's content continues to evolve. She embraces and advocates not only financial wellbeing but also mental wellbeing & achieving holistic health. She builds her audience by presenting the most authentic version of herself and is transparently & passionately sharing her life with her viewers and inviting them to become a part of her journey. Canna's warm, friendly and nurturing manner of educating the everyday people about finance speaks to an audience who has never received financial help in such an empowering and motherly approach.

Expertise
Talking Points

My Story

This presentation unpacks why Canna is so passionate about showing how to build financial independence. Canna discusses the power of proactive planning and simple awareness and how this alone can make such a huge difference.

Key Takeaways:
- 7 Practical steps to apply to your own personal finances.

5 Steps to Jump Start Your Financial Health

This keynote dives straight into the “How To” of personal money management. Starting with budgeting, financial goal setting, saving and of course building passive income through investing and preparing for retirement.

Inside Story of The $1000 Project

This keynote is based on my private video which is usually only available to people who buy The $1000 Project book. This is where Canna shares the successes of this project, why she started it, the fears and challenges that she faced and the powerful movement that is happening around the world with this simple and fun challenge that anyone can do. (This presentation includes video footage).

Why Females Need To Take Control Of Their Finances

This presentation shifts the focus from the problem to the solution. Canna discusses the power women hold in managing finances, the benefits of being in control of your finances and the difference being financially independent makes to your sense of self-worth and contribution towards a relationship and raising a family. This presentation concludes with tangible takeaways you can implement today.

Workshop: How To Get Out Of Debt

This workshop unpacks Canna's “Hit List Strategy” which has helped 1000s of people get out of debt, (even $80,000 worth of credit card debt!)

Attendees will not just get out of debt but have strategies and solutions in place that keep you debt-free, enjoying financial freedom and control, and start working towards building wealth rather than living paycheque to paycheque.

The Magical Light of PND & PTSS

Searching for the light at the end of the tunnel.

This presentation is based on Canna's personal experience with PND & PTSS; what helped and what has kept her out of the darkness. This is an open and honest account of what Canna went through and how she now realises the gift of the darkness.

The Struggle of The Juggle

Motherhood in a modern-day world.

Trying to do it all, trying our best but simply losing it sometimes. Sharing the tricks and tips that Canna has picked up from other busy mothers and how more than ever we need to be transparent and support each other if we want to do it all.

Excitement to Excellence

The adventure of new a business being born.

In this presentation, Canna will unpack what you need to do to make sure your new business thrives.

From understanding your numbers to setting goals, to networking in the most unexpected places and how to make sure luck is always on your side.

Canna concludes this presentation 5 Rules to follow for success.
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