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Adventure storyteller and travel presenter


Caroline Pemberton is a renowned speaker, television presenter and producer who once upon a time, was Miss Australia... but don’t let the sash and tiara deceive you as she’s the last thing you might expect from a stereotypical beauty queen.

More down to earth than diva, she’s an adventurer, a traveller and a master storyteller who is willing to share fascinating tales and some of the powerful learnings she’s garnered from a life on the road.

Comfortable in front of the camera and behind the lens, she is most in demand for her ‘Power of Storytelling & Why Your Content Marketing Sux’ keynote as she deeply understands the commercial power of a great tale, well told.

In today’s world good content is not just King… but King, Queen & Court. A great piece of marketing with a solid story will not only connect you to your audience and convert them into customers but has the power to make advertising feel like entertainment that people actually want to watch, like and share. We all know it needs to be part of our strategy but we often get stuck on how to do it.

Caroline can break it down, show the money making power of it, why it works from a neuroscience perspective and then how to do it in a simple, engaging and fascinating presentation.

Following the pageant (which she fell into through charity work) Caroline hung up the high heels, quit the catwalk and broke a new trail, travelling the world to tell its stories. She coined the nickname MissAdventure in the process. It suits her better. A decade down the track and she’s made a mark for herself in the industry, capturing audiences week in and week out on free to air television specialising in travel, lifestyle, adventure and wellness.

She’s filed stories from all 7 continents for the likes of Red Bull, Outside TV and the top rating travel program Getaway to name but a few.

Caroline also speaks on topics as diverse as:

*BeYoutiful You… Lessons in Vulnerability, Authenticity & Self Acceptance (All the things surviving a beauty pageant taught her)

*Real Body Image…Having worked as a model for more than half her life, Caroline is a fierce proponent of healthy body image and draws upon her unique experiences to highlight the unrealistic expectations and the dangers we face in a social media world that breeds a climate of comparison. She stands by the idea that it isn't about what your body looks like, but about what it can do that is most important.

*Adventure is the Answer - The power of stretching your boundaries, why failure is a critical part of success and how everyday adventures and challenges can shape your character.

*Logging off & Living - the power of unplugging and finding digital balance in our hyper connected world

Down to earth she has a conversational, openhearted style that can engage any audience or crowd.

Off the stage, she is a well-published travel writer and an experienced tourism spokesperson consulting with destination marketing organisations and tourism boards the world over on their marketing strategy and content creation. A recognised voice in the adventure travel industry she is one of the founders of the Australian Women’s Adventure Alliance as well as running her own movement under her MissAdventure brand that empowers the next generation of girls through adventure.

She enjoys paragliding, surfing, boxing, canyoning, mountain biking, diving, skiing and mountaineering. Her weirdest and most wonderful globe-trotting memories include ice-climbing at Mount Everest, cave diving beneath rural farmlands, joining a successful paragliding world record in Bali, heli-MTBing the Southern Alps, wearing the blood, sweat and tears of the Kokoda trail and ski mountaineering one of the seven summits in Russia.

Talking Points

The Power of Storytelling & Why Your Content Marketing Sux

Drawing on over 10 years of production and story telling experience, Caroline has a bee under her bonnet. She wants to see business and brands start engaging in content that works, stop wasting their money and pissing off their audiences with disruptive advertising content that no one wants to watch. She teaches audiences hot to move their messages from advertising to storytelling and the elements of what makes a great story stick.

The Importance of Vulnerability, Authenticity & Self- Acceptance

The biggest trap of being ‘front of house’ whether that’s on TV, on stage, or just as a leader in front of audiences and teams, is thinking that we need to be ‘perfect’ and crafting a version of ourselves, or putting on a mask in order to fulfil that role. The irony is that audiences only love and respect you, when they can relate to you. That happens naturally when you are vulnerable and that authenticity demands brave self---acceptance.

7 Lessons in Failure from one of the 7 Summits

We live in an achievement driven society but what happens when we fail? What are the lessons we can learn and how should we cope? Is there any room for failure in our world and how can we use it to our advantage? Caroline shares 7 lessons in failure that she learned on the slopes of one of the fames Seven Summits.

Log Off & Live

Device addiction is real and it affects us all. Did you know you will spends 35,000 hours of your life looking down at a mobile phone? That 12% of us use our phones in the shower and one in 5 of us check our phones during sex? Why are we so addicted? And how can we create more balance in our lives? Could a digital detox in nature really help?

Real Body Image

In the whirlwind world of social media that breeds and unhealthy culture of comparison, how can one fall in love with their body? How can we change the focus from what our bodies look like, to being in awe of what they can do? Caroline shows audiences the ins and outs of the mass-produced marketing images that we all see between 400-600x a day to reveal just how unrealistic it is to strive to look like the models in the magazines. She knows, because she is one of them and she certainly doesn’t look like that either!

From Miss Australia to MissAdventure

Growing up a tomboy and a bit of a nerd at school to accidentally winning a beauty pageant, giving up a tracked Honours degree to work in television, travelling and adventuring across all 7 continents and the exciting, weird and wonderful adventures she’s had along the way.

Experienced MC

Caroline is an experienced confident and comfortable emcee. She’s hosted formal fundraisers, industry conferences, black tie events, film festivals, panels and more.

Presentation Skills & Media Speaker

Caroline can craft custom workshops as a media training consultant Drawing on a wide base of skills she can teach storytelling, media presentation skills, crafting a message, writing press releases or how to put your best foot forward in front of, or behind the camera to connect with audiences.
“A fabulous and interesting woman, with travel and adventure experiences under her belt that many of us will probably never know and yet willing to share the good, the bad and the ugly when it comes to the behind the scenes travel and adventure lifestyle. This fresh approach see’s Caroline easily connecting with others, encouraging others to leave the confines of their comfort zone and embrace a new adventure- whether that be a physical or metaphorical one! Caroline is as professional as they come, yet her honest, raw and funny story telling, along with her natural Aussie vibe will see us asking her to be a regular on our team of inspiring speakers at future events.” Travel Play Live Magazine

"Caroline Pemberton embodies the Australian spirit of adventure. Her skills as an adventurer, writer, event emcee, documentary producer and TV presenter maker her the perfect ambassador for Australian Geographic. I highly recommend Caroline as a public speaker for her authenticity, warm and engaging manner and the wide variety of experiences that she has to draw upon.”

Australian Geographic

"Caroline emceed our Adventure in Motion event at the Adventure Travel World Summit in Alaska. She did an excellent job on the stage, both emceeing and giving a keynote on media & storytelling to boot! We were thrilled with her energy, poise, enthusiasm and connectivity with the audience. She’s a natural on Stage.”

Adventure Travel Trade Association

"Caroline was part of the Adventure Travel Trade Association media delegation recently hosted by the Chilean government. As an extension, she was invited to be the guest speaker at their annual industry event. She addressed the tourism trade about the power of storytelling in marketing and pointed out great suggestions for the future of the region. Caroline is a very smart, engaging and thoughtful speaker. Her speech left a very positive impact on everybody there.”

Adventure Travel Trade Association

“ Caroline blew everyone away at our recent Adventure Tales event. Core ingredients our audience respond to is great storytelling, served up in a raw, humble and therefore relatable way - this is exactly what Caroline did. She delved into her wild past, recognised the things that have shaped her as a person and we all had fun as she took us on her (sometime hilarious) journey to becoming the adventurer she is today. I lost count of the number of people who came up to me after the show to say how energised and inspired they were by her talk!”

Henry Brydon ‘Co Founder - Adventure Tales & Founder of We Are Explorers’
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