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Creative Business Strategies


Carolyn is the Founding Director of the Communications Consultancy ‘The Honeycomb Effect’ and has been working in the marketing and communications industry for over 20 years.

She is also one of the regular panellists on the ABC Television Program ‘Gruen’, where advertising industry experts review and discuss marketing creative concepts and strategies. Carolyn is featured as a contributor in the best-selling 'The Gruen Transfer book on advertising and is regularly featured in a variety of television shows discussing advertising, including Sunrise on Channel 7 and The Today Show on Channel 9.

Carolyn is an experienced board executive and is able to indulge her love of both food and travel whilst currently serving as a Non-Executive Director of the Boards of Tourism Tasmania and Freshmark. She is also passionate about Women’s health and was formerly a Non-Executive Director of the Board at Family Planning NSW.

One of the reasons Carolyn is in demand as a speaker is thanks to her ability to deliver exciting and engaging keynote addresses as well as her collaborative approach with conference organisers.

She has a Bachelor’s Degree in Communications and an Executive MBA from the University of Technology Sydney.

Carolyn loves seeing brands and businesses succeed and is passionate about bringing ideas to life. Her background as a strategist not only gives her great insight into the brand and advertising world but also the heartland of consumer sentiment and shifting cultural trends.

Talking Points

Making Creativity Work for Business

An engaging and visual presentation into why creative thinking can enhance business. Whether it's thinking creatively to come up with solutions to business problems, untapping new opportunities or simply motivating staff and clients, creativity not only makes sound economic sense, it also makes working more enjoyable. This style of presentation is designed to make people question their usually linear way of thinking, and be inspired to consider how they can bring more creativity into their workplace.

Social Media and Implications for Business

This is a presentation that creates an understanding of how social media is being used, and what the implications are for businesses. Here we can learn what has changed in media in the past five years, and how the conversations that are happening between business, consumers, clients and employees are more multi-faceted than ever before. This presentation will not only show local and international examples of social media trends, but can also be tailored to a specific industry as required.

Women in Business

Empowerment is the calling card of modern business women. However, this can also come at a price of a personal life, and is it really possible to have it all? This presentation talks through my own personal experiences of working within a male dominated industry, the pitfalls of the 'boy's club' but also how to make the most of your opportunities and have your voice heard. This is an inspirational journey that shows us that the most essential part of success is having an understanding of what you are first, and then maneuvering your circumstances to leverage your goals. It also demonstrates the importance of understanding company goals when you are looking at a future path, and creating steps to make them happen.

The Future of Work

From brands, to employees to families - we all shifted our behaviour in 2020. But we need to shift again, as nothing is going back to "business as usual".

Key Takeouts Include:

- Understanding motivations of staff, how to assist your team to readjust to your company requirements
- What learnings we had in 2020 that we should continue to apply
- What behaviours changed with consumers in 2020, and which ones are here to stay
- Which companies succeeded in 2020, and what can we learn?

Marketing to the Generations

There has never been a better time to look at generational marketing. It's not just about age - it's a mindset and behaviour.

Key Takeouts Include:

- Recognising audience behaviours and overcoming our own bias' of what each generation does.
- How we're working towards an ageless society
- Generational interaction with media
- Key messaging and motivations for each generation

Think like an Entrepreneur

Whether it's big business or small, it's important to be able to think creatively and take ownership over the future - thinking like an entrepreneur.

Key Takeouts Include:

- How to breed an innovative culture
- Examples of when big business has thought small, and likewise, small business that dreamed big
- How to kill innovation in a business
- Future gazing: cryptocurrency, blockchain & decentralised finance. They're all about to hit the mainstream, how can you or your company benefit?

From AI to ChatGPT: the next wave of office technology will reshape how we communicate.

AI is moving into the mainstream - from integration with common office software like Microsoft Office and Google Workspace, to predictive answers and creative solutions from programs like Chat GPT, the way that we use technology to work, communicate and interact is about to fundamentally change. There’s so much opportunity to be had in this tech evolution, and this presentation breaks down the everyday advantages of what we can do. From business, to marketing, to culture - how will you adapt to the AI world?
Carolyn was the opening speaker at our conference on the topic: "How to make Local Government more attractive". I appreciated how she worked very well with me to develop the session and how flexible she was in amending it where necessary. In the end we got a presentation that was on the mark with lots of ideas and things for attendees to think about. Later speakers were then also able to build on her comments and it added to the smooth flow of the event. We also appreciated that Carolyn stayed over for the Monday night conference dinner and gave attendees an opportunity to meet her in a social setting. Local Government Association of NSW and Shires Association of NSW

The Sunshine Coast Business Women's Network had the pleasure of having Carolyn Miller present at our inaugural Leadership Development Program 2012. Our plan was to provide the Business Women of the Sunshine Coast accessibility to some of Australia's most reputable presenters in Business and Leadership Development, and Carolyn fitted perfectly. Carolyn has the ability to connect and inspire, her real life examples and approach to business made her a stand-out for our program. Carolyn comes highly recommended and we would have no hesitation in engaging Carolyn in future events.

Sunshine Coast Business Women's Network

Carolyn is extremely personable and inspiring. She has connected with your group on a personal level and we have greatly valued her willingness to interact at a social level. It makes Carolyn more real and her presentations so much more salient.

GN ReSound Pty Ltd

Carolyn, your presentation on the day was insightful, entertaining and exactly what we were after. I could not have asked to work with a better team. The feedback from all stakeholders has been overwhelmingly positive and I couldn't be happier with how the event ran. In fact, we were trending at #1 on Twitter at one point!

The Launch Box on behalf of Department of Business & Innovation

She left people wanting more! Participants at her breakout were left energised and thinking about the world of innovation and creativity - what role they play and how they can engage with their teams.

KPMG Australian Partners' Conference
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