Talking Points
The Rise and Importance of Environmental and Sustainable Business Practices
Carolyn has had considerable experience advising clients in the importance of sustainable business practices - why the triple bottom line is important for businesses to address not only from a consumer sentiment point of view, but also for actually returning financial rewards. Her engagement over the past 10 years with government agencies and not-for-profit clients has meant that she has witnessed the shift from only looking at the financial bottom line, to also considering the environmental and social impacts of any decisions being made by companies. She gives a compelling presentation that looks at both the rewards as well as the risks of engaging in good ethical practices for big and small companies alike, and can engage participants in workshops to help uncover innovative ways to change their business for the future.
The Rise and Importance of Environmental and Sustainable Business Practices
Making Creativity Work for Business
An engaging and visual presentation into why creative thinking can enhance business. Whether it's thinking creatively to come up with solutions to business problems, untapping new opportunities or simply motivating staff and clients, creativity not only makes sound economic sense, it also makes working more enjoyable. This style of presentation is designed to make people question their usually linear way of thinking, and be inspired to consider how they can bring more creativity into their workplace.
Making Creativity Work for Business
Social Media and Implications for Business
This is a presentation that creates an understanding of how social media is being used, and what the implications are for businesses. Here we can learn what has changed in media in the past five years, and how the conversations that are happening between business, consumers, clients and employees are more multi-faceted than ever before. This presentation will not only show local and international examples of social media trends, but can also be tailored to a specific industry as required.
Social Media and Implications for Business
Women in Business
Empowerment is the calling card of modern business women. However, this can also come at a price of a personal life, and is it really possible to have it all? This presentation talks through my own personal experiences of working within a male dominated industry, the pitfalls of the 'boy's club' but also how to make the most of your opportunities and have your voice heard. This is an inspirational journey that shows us that the most essential part of success is having an understanding of what you are first, and then maneuvering your circumstances to leverage your goals. It also demonstrates the importance of understanding company goals when you are looking at a future path, and creating steps to make them happen.
Women in Business
The Holistic Nature of the Brand
A presentation on brand values, and how these need to be lived within an organisation in order for them to be believed by consumers.
The Holistic Nature of the Brand
Near Field Communication
Near Field Communication allows devices to connect with each other or other NFC-enabled tiles by bringing them in close contact, or 'tapping'. The GSMA, an association of mobile operators and related companies, predicts that there will be 500 million NFC devices by 2014 and 78 per cent of points of sale tills will be NFC-ready by 2017.
NFC is actually the next step from where QR codes began (which, it should be noted, are generally considered a failure in Australia).
Topics to be addressed:
NFC for retailers - apps and outbound content / suggestions for people as they come into region.
NFC for advertisers - Enabled billboards.
NFC for transactions - Google wallet and apple iPhone6; why the future of payments is looking to be NFC enabled, and what impact this may have on other facets of transactions and marketing.
NFC and consumer sentiment - why content, targeting and really understanding your audience will be crucial for the success of NFC. There is the potential for doing damage to your brand with anything that feels like spam.
Case studies of successful NFC applications to date.
Near Field Communication
Topics
Business
- Marketing
Innovation
- Creativity
Politics & Advocacy
- Environment & Climate Change
- Intergenerational Leadership
Carolyn was the opening speaker at our conference on the topic: "How to make Local Government more attractive". I appreciated how she worked very well with me to develop the session and how ... keep reading Local Government Association of NSW and Shires Association of NSWView more