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Stylist, digital editor, founder of Style by Yellow Button.


Claire Fabb is a stylist, digital editor and the founder of Style by Yellow Button, currently residing in Sydney.

Originally hailing from Perth, Western Australia, Claire was drawn to fashion from a very young age. Claire's formative years were spent working in retail; a rite of passage and training ground for any accomplished stylist. As well as absorbing all she could about labels and consumer sentiment, Claire ran the day-to-day business and eventually turned her hand to buying for one of the city’s most renowned boutiques.

Current work

Upon completing a Bachelor Degree in Business, Claire moved to the corporate world to pursue a career in sales and marketing. It was not until after her two daughters were born that the pull of the fashion world became too great and so in 2009 Yellow Button was born.

Continuing to expand in the digital space, Claire's most recent project is the Yellow Button e-boutique, an online store providing access to pre-loved and vintage designer clothes and accessories.

Claire's style philosophy centres on the notion of 'chic and simple' with an appreciation for fine tailoring, quality pieces and just a hint of masculinity added to a look to give it a sophisticated edge.

Claire has also cemented partnerships with Net-A-Porter to develop luxury styling events called The Yellow Button Workshop series and acts as the fashion partner for exclusive member's club, The Stables Sydney.

Previous experience

Styling: With just the right mix of innate creativity and savvy business acumen, Claire has become one of Australia's most sought after stylists today. With an ever-expanding database of both male and female clients, Claire now employs a dedicated team of stylists who share her passion and style ethos and are able to keep up with the growing demand. Much of this demand is also fuelled by some of Australia’s leading corporate organisations for which Yellow Button offers personal styling for staff and bespoke workshops for executives. Claire herself is favoured by some of Australia’s most successful businessmen and women as well as names such as Ms. Zara Phillips.

Blog: Since the inception of Yellow Button, perhaps Claire's biggest achievement has been her blog, Style by Yellow Button. More than just a fashion blog, Style by Yellow Button sets itself apart through its predominantly premium focus with curated images of international street style, interiors, top travel destinations and easy-to-execute 'How-To' guides that have become essential viewing for any fashionista.

Interviews: Readers are regularly treated to interviews undertaken by Claire from some of the world's leading authorities on fashion such as Giuseppe Zanotti, Philip Treacy, Emma Hill of Mulberry, Rachel Zoe, Kevin Carrigan; Creative Director of Calvin Klein, Garry Hogarth; CEO of Agent Provocateur, Mary Katrantzou, Style guru Yasmin Sewell, Carmen Borgovono; Fashion Editor, Sarah-Jane Clarke of Sass and Bide and Miranda Kerr.

Industry: In a fickle and sometimes fast-moving industry, Claire has become a mainstay and an industry leader to whom the likes of Vogue Australia, David Jones, Witchery, Rescu and more call upon as a regular contributor as well as an MC and presenter for consumer and corporate events.

Talking Points

Personal Branding. The brand of you

Dressing, speaking, engagement and social media. First impressions count.
How your external presentation sums you up before you even speak. I speak about how to create your own brand and how to highlight your strengths whilst channeling the image you want to portray.

Starting a business after having children

Reassessing your career and priorities after having children and starting from scratch. The next chapter.

The modern entrepreneur and social media

Business has changed over the past 5 years. You can't have a business without having a brand identity and the most effective identity to create a brand and engage consumers is through social media. The rules have changed. Marketing has changed. Consumer habits have changed. I discuss the starting a business and creating a brand via social media.

My Story

Divorce, illness, starting a new business as a single mother starting from scratch again at 35.

Strictly Business: What to Wear When

In a new corporate culture with job descriptions and work environments are becoming more fluid and unconventional, it is difficult for companies to set specific guidelines to employees on what to wear to work.

Many businesses spend significant parts of their budgets on promoting their products and services, but don't put resources into building the personal brands of their company directors, partners and key staff members.

Smart wardrobe choices, sound grooming advice and social media etiquette from style expert Claire Fabb, can give your employees some of the tools they need to create and grow a powerful personal brand which is essential for developing relationships, business growth and advancing careers.

In this intensive two hour workshop over lunch or cocktails, Claire shares her inside knowledge to empower your employees to be confident, sophisticated and polished and to experience the difference between Casual Friday's and Executive Chic with a presentation of fashions from leading designers and retailers.

Topics include:

• You are Your Brand: Create and grow your own personal brand
• Psychology of Style: The foundations for a stalwart wardrobe
• Social media behaviour: The power of your social media choices
• Dressing for What When: Breaking down the business dress codes

Fashions presented can range from High Street price points to luxurious international designers.
From the minute I met Claire Fabb I knew she would be an amazing ambassador for the HUGO BOSS brand. She presents herself in a stylish and charismatic way but holds an incredible laid back charm that appeals to all. She is approachable, confident, charming and of course stylish - all of this whilst being a stand driven professional across all elements of her business. Our first engagement with Claire was for her to host our event for the launch of the Jason Wu collection for BOSS Womenswear. It won't be that last time we engage her services. HUGO BOSS are excited to continue to work with Claire. Hugo Boss Australia

Claire's presentation was all about giving back to our staff. A way to make them feel good about themselves and also give them some inside information about current fashion trends , styles, colours and shapes that suit them and also how to put a whole look together. Claire then ended with a presentation about how to wear what was a very tired old uniform to its best potential. She also touched on all the feedback we had gathered from our staff and how we were going to incorporate a unique Australian Iconic Fashion Designer duo to design the new uniform. We had a fantastic response from all our staff at these sessions thanks to Claire. Claire was captivating, engaging and down to earth. Exactly what our brand stands for and we absolutely loved having her on the St.George team for five months. I would highly recommend Claire as a presenter and speaker in any type of role within the fashion industry. I also believe she is an extremely confident and powerful woman who would add a lot of impact in any forum for women in business.

St George Bank
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