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Founder and CEO, The Impossible Institute.


Dan Gregory is a speaker, author & social commentator who helps smart people be people smart through: Human Behaviour & Influence, Leadership & Engagement, Insights and incites.

Rated in “the top 25 C-Suite Speakers to watch,” by Meetings & Conventions USA, Dan is a captivating speaker whose business acumen is matched by a rapier wit and rare human insight gained during three years on the road working on the US and UK stand-up comedy circuits - skills put to great use in front of millions of viewers as a regular on ABC TV’s “Gruen” series and Channel 7’s “Masters of Spin”. He has created leadership strategies for global technology firms, designed performance strategies for sales teams and C-Suite executives and driven engagement strategies for organisations as diverse as Coca-Cola, Newscorp., the Royal Australian Navy and the UN in Asia. Dan is an author, speaker and social commentator who helps leaders and individuals explore what makes their customers buy and their team members buy in by helping smart people be people smart.

Talking Points

ID:ology -How identity drives beliefs, behaviour & belonging

All human behaviour is ultimately driven by our sense of identity - who we think we are and who we wish to project to the world that we are. Identity builds cultures, increases
buy in and internalises motivation making performance and competence intrinsic and unconscious. So how do we ensure we have chosen an optimal identity for ourselves, our
customers and our organisations or communities, and perhaps more importantly, how do we change them when we get it wrong?

In this enlightening and provocative presentation, Dan Gregory will help you understand how identity shapes us, informs our purpose, drives decision making and purchasing
behaviour as well as creating a sense of belonging and loyalty that seems to defy logic.

Developing a clear identity-centric strategy for ourselves and our culture allows us to more effectively engage our teams, market and sell to our customers and clients as well as
anchoring our WHY in a sense of WHO. In other words, rather than customers consciously wondering whether they're making the right purchase decision or team members
feeling confused as to whether they are behaving in a strategically aligned way, they simply need to ask, “Is this the kind of thing I, or we, do?”

This keynote is designed for leaders who need to create “cultures of the willing” around a sense of purpose, for sales and marketing professionals who want to know what sits at the base
of their customers’ and clients’ decision making and purchasing behaviour and for individuals who want to better understand what drives them and their behaviour.


- Learn how to build an identity that has your customers buying and your team buying in
- Understand why a “Transitional Identity” is critical to driving behavioural and organisational change
- Gain tools and techniques to make your cultural identity tangible and pass-on-able
- Develop an awareness of how your identity reflects on that of your customers and where conflicts and
frictions might arise

Hacking Human Nature - How to work with who you are & who shows up


Motivation is certainly a great thing to have, however, few of us are motivated all of the time and certainly not in every area of our lives or our work. In fact, there is much
behavioural research that reveals that, in the long term, design beats discipline!

In this exciting presentation, Dan Gregory will reveal how to hack human nature and use design over discipline to create a bias towards success (and away from failure) as well as
providing practical tools to help you work with who you are (rather than beating yourself up) and how to engage who shows up (rather than complaining about their limitations).

Hacking Human Nature is all about understanding human tendencies and preferences, learning to swim with behavioural currents and engineering habits and procedural “interrupts”
that allow performance to show up independent of engagement. Moreover, it allows you to understand the shadow to your strengths and to turn your weaknesses into assets. What’s
more, by designing active competence into your habits, systems and processes, engagement and confidence actually increases - creating a virtuous circle of improved performance.


This presentation is ideal for high-achieving leaders and teams who want to lift their game, for customer experience and service teams wanting to fix breakage points and
develop “no-where-else” experiences and for professionals and managers wanting to correct or redirect behaviours and performance.

- Learn the 3 unconscious drives that inform human behaviour and gain a new understanding of how
strengths and weaknesses drive performance
- Develop skills in behavioural design that allow you to fix friction points and develop signature experiences
- Spend less time beating yourself up (or psyching yourself up) and more time developing count-on-able
- Identify how and where to lead your team, and your community, with gentle “nudges” (to borrow a term
from Dan Ariely) rather than by command and control

The 3 Levels of Influence - The Psychology of Engagement

If we want to increase our influence, to lead more effectively, to drive the change we wish to make in the world and to increase sales and personal persuasiveness, we need to
understand that there are multiple levels of engagement. However, too often, we bias towards logical arguments and rely on calls to rationality while ignoring the much more powerful
emotional and psychological levels of influence, or else we repeat trite features and benefits promises without understanding what is really driving those we seek to influence.

In this insightful presentation, Dan Gregory will help you navigate The 3 Levels of Influence and take you one a journey from the Literal to the Emotional and ultimately to the

Psychological levers that drive our decision making. He’ll then explain how to transform this understanding into persuasive communication that is visual, verbal and behavioural.
Peppered with real world case studies with clients of The Impossible Institute, this presentation makes the process easy to understand and simple to implement, so it's hugely
practical for any leader, sales professional or marketing team that needs to increase their influence and deepen their connections.

This keynote is for anyone engaged in the business of influence and persuasion - which is most of us if we’re being completely honest. However, it's specifically designed to transform the
persuasive communication and strategies of leaders, sales professionals, business owners and marketing teams.


- Understand how to ladder down through the layers of influence from Literal to Emotional to the
- Learn how to communicate that understanding in a way that feels empathetic rather than manipulative
- Develop multiple communication tools that range from the verbal to the visual and even behavioural
- Understand how to align your value with their values and define what you are actually “selling”

Behavioural Trends - How to read and lead human behaviour?

To navigate a world of unprecedented change, we need to do more than simply focus on what's changing in terms of technology, we must also understand the changes that are taking place in human and social behaviour.

The world is in a constant state of change, which is incredibly fascinating to many of us, but also a little frightening for those of us who are struggling just a little bit to keep up.

We're witnessing behavioural and social changes that include generational trends, the democratising of information and shifts in demographics and psychographics as well as the redistribution of trust as large institutions fall from grace and are usurped by new powerhouses of information and influence.

In this revelationary presentation, Dan Gregory will reveal just whats going on in our societies and our psychologies as he reveals the latest trends in human behaviour and just how they are going to impact our organisations, team members and customers, not just in the future, but right now, today!

This presentation helps leaders, managers, human resources professionals, sales and marketing teams and anyone who works in the business of human behaviour to stay up to date with how
our culture, social interactions and behaviours are shifting and changing. Just as importantly, it explains what these shifts mean to our organisations and the people we serve and work with.


- Gain a critical insight into current trends in human and social behaviour and what they mean to the
customers you serve and the teams you work with
- Understand how these shifts will affect the way you sell to customers and the kinds of products and
service offerings that will resonate with them
- Learn how to not be trapped in your own world view but to truly understand what's driving the people
around you
- Make better strategic decisions based on who people are today, not who they were last week
Seeking counsel of experts is the best way to do things right, the first time. A real estate agency consulting company, we needed an expert in marketing, social media, and advertising to advise our group of 170+ agents. We chose Dan Gregory because our reputation was on the line. The result: over one hundred leaders left our convention buzzing with possibilities after just over an hour with Dan. If you need an advertising, marketing, social media consultant - or an excellent convention speaker - if you don't engage Dan Gregory, in my opinion you have rocks in your head. We WILL be doing much more work with Dan and recommend that you do the same. Pittard Training Group

Dan has a remarkable talent for communicating important topics in a very entertaining and memorable way. He has played a critical role in not only explaining our marketing campaign but in getting all of the stakeholders on board. Half an hour with Dan and my apple growers were raving about the benefits of marketing! No one else could have achieved this!


Dan's presentation was very impressive and we greatly enjoyed both the content as well Dan's natural and enthusiastic presentation style. Dan has a tremendous background in the advertising industry, and is very generously willing to share his insights. Both students and staff commented very positively about his presentation, and the university online magazine Globe featured his guest lecture. Anybody who can attend Dan's presentations should consider themselves very privileged.

Macquarie University

Dan spoke at our Australian TAFE Marketing Association (ATMA) Conference in October 2009 and was an engaging keynote speaker; many delegates commented that Dan's insight into marketing was the conference highlight. 'Charming', 'witty' and 'entertaining' were the adjectives used to describe Dan's presentation and the industry knowledge that Dan holds is second to none. Recommended listening.

TAFE NSW - Northern Sydney Institute

Dan delivered two sessions for us at our latest conference. His first was his own Changing Perceptions presentation and his second was tailored specifically to our conference theme as a result of my meeting with him several months before the event. He linked together the messages of our preceding speakers and it was interactive, insightful, and extremely well received according to our feedback survey. Dan was also flexible in his approach and catered to a couple of off the cuff requests from our conference 'tribe' which could have had the impact of disrupting his program but he was only too happy to help. I would definitely have Dan back at a conference in the future... he is very entertaining and has a very important message for businesses.

Club Managers Association of Australia

Dan Gregory presented in the critically important 'final key note speaker slot' to close out our recent five day international conference in Queenstown NZ. Dan was engaging, funny, entertaining, informative, creative, and thought provoking. He delivered the speaker brief to absolute perfection. Delegate feedback ranked Dan amongst the top 2 speakers the group has ever experienced (over 35 years of conferences). As conference organisers, we couldn't have been happier with Dan's contribution.

The Impossible Institute

Dan was a very engaging and entertaining speaker. He spent time with us prior to the session to make sure that the content was specific to our context, and this really came through in the presentation and workshop. The workshop participants walked away with a lot of enthusiasm and new insights into our business.

Australian Dental Association Victorian Branch (ADAVB)
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