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Dan
Monheit

Co-Founder of Hardhat, Australia's foremost agency build around Behavioural Science

Profile

Dan Monheit is cofounder of Hardhat, Australia's foremost creative agency built around Behavioural Science.

Founded in 2005 with childhood friend Justin Kabbani, Hardhat has grown to become one of Australia’s most in demand creative shops, with clients including the Victorian Government, Mattel, Lion Dairy and Drinks, Victoria University, Zip and Simply Energy.

Current Work:
Dan is on a mission to help more business leaders, marketers and brands understand why people do the things that they do. His expertise in this space have seen him present on the topic to thousands of people, both locally, and at major international events including SXSW in Austin Texas.

In 2020 alone, Dan’s insights into human behaviour were published in more than a dozen publication, while Google and Carsales each invited him to collaborate on a content series. His Bad Decisions podcast regularly features in the 'top podcast' charts and draws thousands of listeners from over 90 countries. His Behavioural Science book, Terrible Advice for Excellent Marketers will be released in 2021.

Expertise
Talking Points

Behaviour Change (Or Not?) in 2021

The world has seen more change in the last year than it has in the last decade, making it particularly difficult to predict how humans will behave - and make decisions - in our new reality.

In truth, we are nowhere near the rational, pragmatic decision makers we’d like to think we are. Instead, most of our choices are shaped by emotion, biases and the context within which they’re made.

In this rapid fire presentation, Dan explores a collection of behavioural biases that are most relevant to our post-lockdown world. For each, he brings to life the foundational research, real-world examples and actionable key takeaways to achieve even better results for your customers and brand.

Applicable to anyone in the business of influencing humans, this high energy presentation will leave you feeling ready to take the year ahead by the horns and accelerate your brand's growth in 2021.

Terrible Advice for Excellent Marketers

So much of what we’re taught about marketing makes complete sense, provided our customers are perfectly rational human beings.

Unfortunately, that's rarely the case.

In this interactive presentation, Dan Monheit uses core concepts from behavioural science to explain how following logical, well-intentioned advice, can lead to catastrophic outcomes for brands.

Drawing on research from Nobel Laureates, he’ll demonstrate why ‘no brainers’ like competitive pricing, long term thinking and seamless customer experiences, should be at the bottom of the 'to do' list for any great or aspiring marketer.
Feedback
Knowing what our customers want and what motivates them has been an integral part of building out strategies to delight our customers. Being customer obsessed has meant we need to always have our finger on the pulse when it comes to behavioural science and consumer trends. As part of this, Dan has been a key advisor to Kogan.com from day dot. When there's any key marketing strategy decisions to be made, Dan is the first to get a call. Ruslan Kogan

Dan’s Behavioural Science evangelism is both compelling and contagious. He is a great storyteller, which helps bring theories to life. I’ve really enjoyed co-presenting with him on a number of topics, and find his deep knowledge inspiring.

Simply Energy

Dan is my go-to guy on all things behaviour change and if there’s something he doesn’t know - (although I’m yet to encounter this) - it probably isn’t worth knowing. He takes often complex theories and ideas and applies a practical and accessible lens to them, which makes him a Marketer’s best friend. An incredibly engaging speaker, he leaves everyone in the room feeling inspired and motivated. Everyone needs a bit of Dan in their life.

The Australian Red Cross Lifeblood

I’ve spent the last 18 months learning from Dan while working at Tigerair. In that time, Dan has helped us to go beyond what our customers are doing to understanding why they make the decisions that they do. This has brought a whole new, and more effective, approach to overcoming our business challenges. I have not come across a personality like Dan that is able to successfully educate and influence across all levels of the business through his sheer authenticity, enthusiasm and positivity. Importantly, Dan makes the connection between his work and commercial outcomes and I look forward to working with him far into the future.

Tigerair
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