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Champion AFL player and coach.


Danny ‘Spud’ Frawley

Born near Ballarat on a potato farm, Danny ‘Spud’ Frawley is a much loved member of the footy family known as a St Kilda legend, former Richmond coach, AFLCA boss and current St Kilda assistant coach.

Danny spent his childhood growing up on a 700 acre farm in the town of Bungaree. It was here that Danny spent his days working on the farm with his family- providing him with a solid country grounding, shaping the man he is today. Danny is a humble down to earth family man, happily married with 3 daughters.

Current work

In the media world, Danny works with Fox Sports and SEN. Whether commentating, presenting or delivering unique content, his style is engaging, insightful and much loved by fans. In 2018, Danny, alongside Hamish McLachlan, won the best documentary category at the Australian Commercial Radio Awards (ACRAs) for a candid interview he did on SEN 1116 about the struggles faced throughout his life.

In addition to football expertise, Danny is known for his infectious good humour, down to earth nature and passion for giving back, particularly through his role as a Sacred Heart Mission Ambassador.

Danny’s next challenge is using his leadership and motivational skills to raise awareness for men’s health issues, particularly in rural communities. He is passionate about men’s health and has recently spoke out about his personal battle with mental health. Danny is now using his profile to encourage others to take responsibility for their health and wellbeing.


A way in which he is sharing his message is through his podcast “No Man Should Ever Walk Alone”. His show focuses on mental health, addiction and lifestyle, bringing in experts to join in the conversation. You can catch his show each Monday on 1116 SEN, from 9-10pm, or you can stream it online.



  • Culture
  • Mastering Leadership
  • Change Management

Lifestyle & Wellbeing

  • Media Personalities & Celebrity
  • Mental Health

Politics & Advocacy

  • Leadership


  • AFL & AFLW
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