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Dare
Jennings

Founder, Mambo and Deus Ex Machina.

Profile

Dare Jennings is the founder of Mambo clothing, the commercial clothing and textile manufacturing business he started in his backyard that grew into a worldwide company turning over $10 million annually with 22 stores around the world, projecting his vision of a different kind of Australia beyond the usual nationalistic cliches.

Dare thrives on a challenge, particularly when it is hooked up with one of his idiosyncratic passions. He believes it is important to see innovation as a whole team effort, rather than the province of lone-wolves or particular departments. He stresses the commitment and willingness that is needed to free people up to do the work involved. His keynotes are very visual, his style self-deprecating, and the outcome truly inspiring.

Current work

As he was turning 50, Dare sold the business and was consumed by his newest passion: the red-hot, customised, detailed motorbikes, clothing and accessories of Deus Ex Machina.

Previous experience

Records: Around the same time Mambo was born Dare Jennings also opened Phantom Records, an independent import record store that eventually grew a recording arm that was to release debut records for some of Australia's soon-to-be major bands, including The Sunny Boys and Hoodoo Gurus.

Mambo: Mambo's growth during the 80s was truly dramatic. Feeding off both Dare's and his friend's enthusiasm for surf, art, music and politics, Mambo quickly etched itself into Australia's consciousness and then just as quickly became recognised around the world for its originality and irreverent sense of humour.

Artists: Dare Jennings commissioned artists to reproduce their work on Mambo fabrics. The artists included a famous maker of ceramics and jewellery (Gerry Wedd), a pop star from the band Mental as Anything (Reg Mombassa) and a cartoonist (Matthew Martin). Their art featured surreal suburban landscapes populated by vomiting dogs, horned bulls, boxy fibro houses and Australian insects such as Bogong moths. Balmain High School in Sydney used a Mambo print for its school uniform in 1993.

Olympics: One of Mambo's biggest successes was being included in the Sydney Olympic Games, with Mambo shirts chosen as part of the Australian team's uniform, and huge Mambo puppets paraded in the closing ceremony. As well as furniture and clothes, Mambo designs and graphics are mass produced on surfboards, surfbags, posters, CD covers and in ads.

Deus Ex Machina: Dare has always been a keen motorcyclist and in 2006 when visiting Japan was inspired to establish Deus Ex Machina, now doing for motorcycle culture what he previously did for surf culture.

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