audio close compressed excel CS_logo_icon_solid_yellow_alt Created with Sketch. x x image insta-black menu pdf Print BTN - Shortlist Created with Sketch. Share Asset 1 word


Creative Director, Campaign Strategist


Dee Madigan is the ECD and a founding partner of Campaign Edge. She is an award-winning creative who has worked on some of Australia’s largest brands in almost every category including FMCG, banking and finance, health and education.

She was also the Creative Director for the 2022 Australian Labor Party election win. She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.

She is a panelist on Gruen and The Drum (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017).

She is also on the board of Per Capita and Australians for Mental Health.

Talking Points

How to Protect Your Brand in a Crisis

Why creativity matters in Marketing & how to be more Creative in your Communication during Crisis times.

How to Use Social Media Effectively for Small Business

The great thing about the internet is a great idea will get shared even if you have a small budget. How to Market yourself & your product.

Successful Branding starts from the Inside Out

70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either.

People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion.

Marketing - Why assuming people don't care is the best place to start

People are not obliged to pay any attention to you. That has to be earned - How to make people care about your Cause.

Breasts and Business

Yes, it can be done.

It is not a level playing field but there are certain behaviours women fall into a business that also holds them back.
Let us know

and we'll send all the latest Saxton updates and news direct to your inbox
Thanks, you have been subscribed
View Shortlist