Dee Madigan is the ECD and a founding partner of Campaign Edge. She is an award-winning creative who has worked on some of Australia’s largest brands in almost every category including FMCG, banking and finance, health and education.
She was also the Creative Director for the 2022 Australian Labor Party election win. She is one of Australia’s leading campaign strategists and effectively uses creativity as a tool to persuade an audience.
She is a panelist on Gruen and The Drum (ABC TV) and appears on The Latest and Sunrise (CH7). She is also the author of The Hard Sell (MUP 2014), as well as a contributing author on Mothermorphosis (MUP 2015), Perspectives on Change (ANU 2015) and Unbreakable (UQP 2017).
She is also on the board of Per Capita and Australians for Mental Health.
Talking Points
How to Protect Your Brand in a Crisis
Why creativity matters in Marketing & how to be more Creative in your Communication during Crisis times.
How to Protect Your Brand in a Crisis
How to Use Social Media Effectively for Small Business
The great thing about the internet is a great idea will get shared even if you have a small budget. How to Market yourself & your product.
How to Use Social Media Effectively for Small Business
Successful Branding starts from the Inside Out
70% of rebrands fail because people change their logo and think that will do the job. If your office junior can't articulate your brand, your customers won't be able to either.Successful Branding starts from the Inside Out
People make purchasing decisions emotionally. If you can make them feel, you can make them do. Creativity is the art at the heart of persuasion.
Marketing - Why assuming people don't care is the best place to start
People are not obliged to pay any attention to you. That has to be earned - How to make people care about your Cause.
Marketing - Why assuming people don't care is the best place to start
Breasts and Business
Yes, it can be done.Breasts and Business
It is not a level playing field but there are certain behaviours women fall into a business that also holds them back.
