We are all born creative. We are born with amazing imaginations, are full of curiosity, and carry this remarkable built-in tool known as intuition.
As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucas Film, Marvel, Pixar, and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe.
He now brings his extensive Disney experience to audiences around the world using a unique approach to Design Thinking.
Duncan is a multiple Ted X speaker and contributor to Fast Company & the Harvard Business Review. He teaches innovation Master Classes at
both Harvard and Yale. He holds the American Citizen of Choice Award presented at the White House, an honorary Doctorate from Edinburgh University and the Duke of Edinburgh Award presented by Queen Elizabeth.
Current Work:
As founder of iD8 & innov8 he now brings his extensive Disney experience to audiences around the world using a very unique approach to Design Thinking, that not only places the end user at the core of the creative thinking process, but also looks in new and usual places to uncover insights for innovation, helping people capture unlikely connections, leading to fresh thinking and disruptive ideas
Delivering a series of keynotes, workshops and ideation forums, his unique Design Thinking process helps companies embed a culture of innovation into everyone’s DNA.
Talking Points
Think Different, the Disney way!
Do you ever wonder why most of your best ideas come to you in the shower, during your commute, while falling asleep, or some other unexpected place? Have you ever pitched a new idea, only to watch it get diluted or killed as it moves through the processes?Think Different, the Disney way!
Ever wanted to know how Walt Disney came up with the idea for Disneyland or how Netflix completely
revolutionized the movie rental industry? In his over 25-year career at the world’s most innovative organization - The Walt Disney Company - Duncan Wardle learned many important things about building a profitable business and winning creative culture.
The most important? If you want to be different, you have to Think Different!
Leaning on his experience as the Head of Innovation & Creativity at Disney, Duncan’s Think Different
keynote takes audiences on a journey. Throughout this journey, they’ll be given a unique set of Innovation Tools and Techniques. These include the breakthrough “What If” creative thinking tool, made famous by Walt Disney himself, who used it to pivot his company from simply an animation house to an entertainment and theme park pioneer.
After this immersive crash course from Duncan, your organization’s ability to mine for creativity and innovation will be drastically improved. In the end, your audience will leave with an actionable set of Creative Behaviors and Innovation Tools that will immediately foster a culture of innovation and creativity in your company.
Embedding Innovation Into Everyone's DNA
How do you create a culture that embraces risk and entrepreneurialism, allowing everyone to innovate? Duncan shares how he infused a culture of innovation across the world’s most creative company, Disney.Embedding Innovation Into Everyone's DNA
Leading A.I. expert Kai-Fu Lee has suggested that upwards of 40% of current jobs could be replaced by Artificial Intelligence within the next 15 years. 40%!
So, how we will compete in the next decade? What skills will we need to survive in a decade of total
disruption and rise in A.I.? Simple. Businesses that will win will be those that leverage the most impactful
human traits that A.I. won’t be able to replicate (at least not for the foreseeable future): Creativity, Intuition, Curiosity, & Imagination.
As Head of Innovation and Creativity at Disney for the last decade I learned that there is a huge gap in
the market. CEOs everywhere would look to us - The World’s Most Creative Company - for guidance on
how to create a culture of innovation, and provide their organization with the tools needed to leverage their
most important asset: their people.
But here’s the challenge: until now, no one has made innovation tangible. Many companies hire an Innovation consultancy or build an “Innovation Department,’ only to find that they have not truly driven cultural change and embedded innovation across the entire enterprise.
What if instead, there was a Design Thinking Innovation Toolkit? One that everyone could use that
makes creativity tangible, innovation easy, and the process enjoyable? That’s exactly what I have built
leaning on my years of experience at Disney, and exactly what I’ll share with you as part of Embedding a Culture of Innovation into Everyone’s DNA presentation.
Customer Experience Magic
How Disney Re-Engineers, Re-Imagines, Re-Invents and Re-Expresses the Customer Experience to consistently innovate, surprising and delighting their guests at every touchpoint.
Customer Experience Magic
Demystifying Design Thinking
Takes participants through a unique creative problem-solving process, including a series of practical “Lateral Thinking” tools to help build confidence, take smart risks and try something new on challenges big and small.
Demystifying Design Thinking
Workshop: Leading For Creativity
Creativity is now a huge competitive advantage. This workshop provides participants with a series of Creative tools and behaviours to help foster a culture that embraces innovation and creativity.
Workshop: Leading For Creativity
Workshop: Insights for Innovation
In a world of increasingly disruptive technology, innovation must become part of everyone’s DNA. This workshop helps uncover insights in new and unusual ways, delivering breakthrough ideas.
Workshop: Insights for Innovation
Workshop: Design Thinking For Innovation
A crash course in innovation!Workshop: Design Thinking For Innovation
The Design Thinking for Innovation 1-day workshop is an immersive program that teaches teams how to
create an “innovation light switch” within their organization. One that can be turned on at any moment to access creative problem-solving and innovative new ideas.
Specifically designed to address the 5 biggest obstacles to innovation and creativity in the workplace, workshop participants aren’t just told what needs to be done… they are given the chance to actually do.
People learn by doing, not by listening! Participants take on a challenge using core Design Thinking principles to help them Think Different, and they then deliver innovative ideas that are embedded in core consumer truths, resulting in significant business results.
Can you really have great ideas “on demand”?
Do you ever wonder why most of your best ideas come to you in the shower, on the commute, while falling asleep, or some other place? Have you ever pitched a new idea, only to watch it get diluted or killed
as it moves through the processes? Have you ever wondered how Walt Disney came up with the idea for
Disneyland or how Netflix completely revolutionized the movie industry? Throughout the Innovation Workshop, Duncan will give each participant a unique set of Innovation Tools and Techniques - ones honed during his
tenure at Disney as Head of Innovation and Creativity. It’s the same tool kit he uses today to teach innovation at companies like Apple, Amazon, and universities like Yale and Harvard.
After this immersive course from Duncan, your organization’s ability to mine for creativity and innovation will be drastically improved. Each participant will leave with an actionable set of Creative Behaviors and Innovation Tools that will immediately foster a culture of innovation and creativity in your company.
Delivering Customer Experience Magic
Disney’s ability to redefine and dominate nearly every industry it has ever entered is no coincidence. The continued success of Disney has been driven by a foundational trait of the company that goes all the way back to its founder, Walt Disney, who was merciless in his pursuit of innovating the customer experience.Delivering Customer Experience Magic
By viewing all major business decisions as a customer experience decision, The Walt Disney Company
continues to find innovative ways to engage consumers around the world, both old and new. And these
innovative experiences have created one of the most passionate, loyal fanbases of all time.
So, how does Disney Think Different and leverage creativity to innovate the customer experience?
Through several specific tools and examples, I’ll share this information with your teams during my Delivering
Customer Experience Magic keynote.
You’ll learn from the following examples:
- By simply re-expressing the industry challenge Walt Disney created a level of hospitality that has never
been replicated.
- How Walt Disney challenged the rules of the industry, coming up with the biggest creative solution of the
twentieth century.
- Learn how Disney Parks turned a very product-centric culture into a consumer-centric one.
- How Disney leverages High Tech to enable High Touch, delivering record guest satisfaction.
- Instead of asking “What do we need to do to make greater profits?”, learn how Disney created record revenues by focusing on their consumer's biggest pain points.
Video
Keynote Reel | Duncan Wardle
How can we create embed a culture of creativity innovation into everyone’s DNA?Large Innovation Masterclass | Duncan Wardle
Theory of Creativity™ Masterclass A Unique Master Class on Creativity, Innovation & Disruption Duncan Wardle’s design-thinking method is conceived to help leadership and management develop and embed a creative problem-solving process within their own organizations by providing them with tangible tools everyone can use to Think Different and develop groundbreaking innovative ideas. It has been successfully deployed over the last few years by leading global brands from Apple to Disney to help boost their innovation potential to new heights. Regardless of your industry or background, Duncan’s groundbreaking approach and tools, and the innovation toolkit you take away from this Class will empower you and everyone in your team to develop a culture of disruptive creativity. To learn more visit https://www.duncanwardle.com/disruptInnovation & Creativity in a Virtual World
We are all born creative. We are born with amazing imaginations, are full of curiosity, and carry this remarkable built-in tool known as intuition. As Head of Innovation and Creativity at Disney, Duncan and his team helped Imagineering, Lucasfilm, Marvel, Pixar and Disney Parks to innovate, creating magical new storylines and experiences for consumers around the globe.We still use Duncan's methods in our creative exercises, and they've resulted in much richer results. ... keep reading Apple
Look no further than Duncan for one of the best investments you will ever make in your business.
Thank you for giving us the tools to set us up for change, innovation and success.
