Effie Zahos is one of Australia’s leading personal finance commentators with more than two decades of experience helping Aussies make the most of their money. Known for her no-nonsense approach she has a knack for making money matters simple.
Best known for her former role as the editor of Money magazine, having helped establish it in 1999, Effie started out as a graduate trainee for one of Australia’s major banks. She moved to TV in 1997, kickstarting her career in finance journalism as head researcher of Channel Nine’s Money Show.
Effie is now Editor-at-Large for Canstar, Australia’s biggest financial comparison website. This role sees her leverage the brand’s digital platform in pursuit of improving Australians’ understanding of their personal finances and helping more people confidently make money decisions.
A regular finance commentator on TV and radio, Effie is also the author of a children’s financial literacy book, The Great $20 Adventure, and A Real Girl’s Guide to Money: From Converse to Louboutins.
Passionate about financial literacy, Effie sits on the board of directors for Ecstra, a not-for-profit organisation committed to building the financial capability of all Australians within a fair financial system.
Effie holds a Bachelor of Economics Degree from the University of Queensland.
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