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Award-Winning Design Leader & Best-Selling Author


Emma Carter is a seasoned design leader with over two decades of experience in design and innovation across various industries. She has witnessed, and adapted to, the evolution of design as it’s embraced the fast-paced tech industry and continued to solve problems for humans.

She’s a passionate speaker who blends her knowledge of experience design in a leading technology consultancy, where she helped many clients increase their design maturity in agile delivery teams with her experience of the agency world. Her breadth of knowledge enables her to speak to executive audiences and practitioners.

Emma successfully led an award-winning design agency in the UK, before embarking on a new and rather sunnier chapter in Brisbane, Australia. During her tenure as a Principal Experience Designer at leading global technology consultancy, Thoughtworks, she spent nearly a decade assisting clients in elevating their design maturity by driving a customer-centric approach to problem-solving and leading cross-functional agile teams to think from the user's perspective.

Emma is the author of the best-selling book, "Beyond The Logo," published in 2013, which delves into the profound impact of design on brands, urging organisations to embrace the total brand experience. Her latest publication, "DesignedUp: A Designer's Guide on How to Lead Inside the Tech Industry," in 2023, delves into her experiences and those of other design leaders into their insights on leading design teams in the tech industry. The publication promises to empower aspiring design leaders with valuable insights and practical advice.

As a regular speaker at conferences and events, Emma shares her expertise and inspires audiences to embrace the power of design. Driven by her unwavering commitment to creating better experiences through design. Emma Carter brings her unique blended experience of branding, visual design, experience design and agile delivery to the forefront. She propels organisations forward, fostering design maturity and ensuring they embrace the full spectrum of design's transformative value.

Talking Points

DesignedUp - design leadership in a tech organisation

Become an advocate for exceptional design in your organization
How to turn execs into design evangelists
Manage internal tensions with confidence and professionalism
Know how to help colleagues understand the value of human-centered design

Faking it! Design Tips for the Non-Designer

Key takeaways:
How to be customer-centric without a designer on your team
How to make designs more intuitive
Make your designs more personal and engaging for the user

That Hurts My Eyes

65% of the population are visual learners but many organisations undervalue the damage cognitive load can have on their customers.

Key takeaways:
A better understanding visual aesthetics has on user behaviour and overall product experience.
How leading brands use visual elements to optimise pages
Know a little more about how our brains process visual elements
How brands are boosting revenue by combining their brand and user interface design

How can design add value?

Key takeaways:
Understand the breadth of the impact design can have within an organisation
What happens when you use the 'wrong' designer
Understanding the positive impact the 'right' designer can have on a team and the brand
How to measure the success of design

Workshop: Customer-centred workshop

Key takeaways:
How to use customer insights to find opportunities and innovate
How to take a CX approach to problems
Understand how to adopt quick feedback loops
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