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Emma
Edwards

Founder of The Broke Generation, Content Creative, Budgeting Adviser, Millennial Money Saver

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Young, Broke & Savvy Fabulous.

Profile

YOUNG, BROKE & SAVVY FABULOUS: Founder of the Broke Generation, Content Creator, Budgeting Adviser, Millennial Money Saver and Avo + Toast Advocate

Millennials don’t want to hear about savings tips from financial advisers in designer suits and red soled stilettos. Instead, they turn to Emma Edwards: a copywriter and content creator changing the way young people think and talk about money. Her website, The Broke Generation, is a digital flagship rich with financial advice, guides and resources for Millennials and Gen Ys who want to get financially fit.

A homeowner at 27, Emma’s firsthand experience as a serial spender and spontaneous shopper ensures her advice is refreshingly frank on the topics of financial success and regret. With experience writing for leading financial groups and legal firms, Emma wants to remove the shame associated with young people spending and enjoying their hard-earned cash.

Emma walks her talk and shows that by being smart with budgeting tips and small investments, you can continue to have your avo smash on toast and eat it too.

Current work

With a background in marketing and a penchant for writing, Emma sprung onto the digital scene with her blog in August 2018. In less than a year, The Broke Generation has grown to become a well-loved hub of all things financial empowerment for young people and has garnered an engaged following on Instagram.

Previous experience

Emma hails from the UK and began her writing career while at University, contributing to early iterations of blogs and magazines, Emma went on to move to Melbourne in 2015, quickly making her mark on the Australian content landscape. Whether speaking on ABC about all things finance, working with brand partners such as Bupa, or running her online Thrift Store - Emma’s content guides her audience on how to live the life they want and still retire with enough money in the bank.

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