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Emma
Edwards

Founder of The Broke Generation, Content Creative, Budgeting Adviser, Millennial Money Saver

Young, broke & savvy fabulous.
Profile

Emma Edwards is a millennial finance writer and founding editor of The Broke Generation.

Millennials don’t want to hear about savings tips from financial advisers in designer suits and red soled stilettos. Instead, they turn to Emma Edwards: a copywriter and content creator changing the way young people think and talk about money. Her website, The Broke Generation, is a digital flagship rich with financial advice, guides and resources for Millennials and Gen Ys who want to get financially fit.

Current work
With a background in marketing and a penchant for writing, Emma sprung onto the digital scene with her blog in August 2018. In less than a year, The Broke Generation has grown to become a well-loved hub of all things financial empowerment for young people, and garnered an impressive 8K following on Instagram in just 7 months.

Previous experience

Writing: Emma hails from the UK and began her writing career while at University, contributing to early iterations of blogs and magazines, Emma went on to move to Melbourne in 2015, quickly making her mark on the Australian content landscape working with content agencies on projects from the Bulla Dairy website to national real estate campaigns.

Languages: Emma speaks conversational Spanish and French.

Education: Bachelors Degree of Marketing (Honours)

Partnerships

Bupa: Emma has worked with Bupa Australia, helping educate her thousands of followers on the significant changes in private health insurance reform.

Birchal: Continuously striving to create her signature style of 'edutainment' content that empowers and excites, Emma has worked with Birchal on investment campaigns.

Other brands: Modibodi, Shopback.

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